Consider These Custom Brochure Printing Options
Marketing campaigns wouldn’t be the same without the handy, easy-to-read format of brochure printing. Many businesses incorporate brochures into their promotional collateral in a variety of ways. Every company has their own reasons for putting time and effort into brochure printing. But no matter what the reason is, there are certain custom options that all businesses should consider.
Finding the perfect fold
You can keep it basic with a simple half fold, or if you want to include more information, consider other folding options for your brochures. Gate folds are a great way to get attention because the succession of presentation is dramatic. Accordion folds, trifolds and Z folds are other effective options for brochure printing. Folding plays into the way the customers consume the message you are sending and will also relate to how you lay out the information during your design process.
Feel out paper stock options
As beautiful as your brochure design may be, finding the right paper type is the aspect that will bring it all together. It’s more than just paper; the feel, the ink and the whole presentation of your brochure printing can be altered depending on what paper you choose. Going green is also a great option in terms of paper selection. Many printing service providers offer recycled material so you can make sure your customers are proud of you for being eco-friendly.
How to incorporate color
If you want your brochures to be in color, you have to be able to budget accordingly. Find a printer who won’t charge you too much for full color brochures printing, or you can opt for full color front and back printing or just full color on the front to save spending. Either way, it is important to take this aspect into consideration before you place your brochure printing order.
As soon as you have worked out these basic elements for your brochure designs, you can get back to deciphering the details of your layouts. Make sure you know exactly what kind of message you want to send with your brochure printing before you proceed with an order. After you have ironed out those aspects, it is also a good idea to put time and effort into researching a quality printing service provider. You will know when you have found the printing company you that best suits your business when you find reliable customer service, convenient ordering, fast turnaround and great online features.