Graphic Designer: Top Tips for Creating Publicity Design
Tip # 1: Creative concepts and mechanics
While planning your promotion print, the two most important elements are the mechanics and the creative concept. The creative concept refers to the images and the text you need, while the mechanics involve the types of publicity material you will be printing.
Tip #2: The creative concept must be eye-catching
Your promotion plan is based entirely on your creative concept so pay special attention to make it attractive enough the sell your event. Once the basic concept is finalized, you can manipulate it into all kinds of promotional material, such as stickers, flyers, magazine ads, postcards.
Tip #3: Add a photo of the celebrity featured in your event
If a band, actor or DJ will feature in your event, simply using their photograph can create a strong effect. If your event promotes a club, using a montage of the artists’ photos being promoted can be very effective. Using a series of posters that are connected can catch people’s attention.
Tip # 4: Don’t use too much information
If you put too many photos or information on your poster or flyer, people find it overwhelming and don’t read it, so avoid that. Think about the main selling points for your event. Why would people want to come? What is unique about your show? Use the answers prominently on your design, while the details can be placed in small print.
Tip # 5: Less is more
In advertising, less is considered more and a strict word count is extremely important. Use snappy phrases to sell your event. Using your linguistic skills, make all aspects of the event sound like selling points. If your venue is small, you can advertise it as an intimate gathering.
Tip # 6: Follow design rules
Follow generally accepted rules for graphic designing and avoid careless spelling or grammar errors. To create conformity, use one or two fonts in all your material, and an unusual one only for the headline. Your text should not be placed too close to the edge of your poster.
Tip # 7: Choose publicity mechanics
You now have to decide which mechanics you want to use. There are many options but choose the ones that fit into your budget. Some of your options are stickers, posters, flyers, pens, stickers, t-shirts, mats, matches, carrier bags and lighters.
Tip # 8: Start promotions well ahead of the event
The best strategy is to start your promotional activities 3-4 weeks ahead of the event. Allow sufficient time to yourself for preparing the publicity designs, getting approvals from higher ups, and the printing.
Tip # 9: Choose your printing press carefully
While dealing with a printing press, make sure that you define your requirements, costs and deadlines very clearly. Keep in touch with your contact at the printer to stay updated in case of a delay.
If you consider the above tips, you can end up with a flyer or poster design with minimum input from your graphic design company.