Why Web Development Is a Must for the Small Business

In today’s world, trade and services are facing huge challenges as several organizations are entering into the competition. The market of business has become quite competitive nowadays. Today, whether the business is big or small, the marketing always matters. In this world of advanced technology, the owners choose online marketing rather traditional marketing because it is convenient, less expensive, less time taking and draws more traffic to the business.

For a quick endorsement, most of the small business owners prefer a website of their own. A well decorated and attractive website is required to catch the eye of the viewers. Exclusiveness and proper presentation are the tools to stay forward of the opponents. Today, thousands of web development companies have established who ensure the proper design and development facilities to the owner. But before approaching any one of these companies, they should keep in mind that the web development services are quite beneficial for a small scale trade.

More Approachable

Several websites are flourishing in the internet almost every day. It is pretty difficult to find a specific website online. Small business owners always want to obtain more popularity to their website because it reaches more clients globally. Elegant decoration and optimized design helps to get more viewers to a site and ensure that they will stop at it at least for a few seconds. Nonetheless to say, an exclusive website always gets more viewers than a simple one.


All the big companies today had once started as a small scale organization. If anyone surveys the reason for which it has become so popular worldwide today is, its services and a comprehensive and well decorated website. Making a small business to a brand name mostly depends on the outlook of the site and on how much accessible it is to the viewers.

Increase in Ranking

Only a new entrepreneur knows how difficult it is to gain customers in the first few years. With the booming of digital marketing, obtaining more traffic to a website is needed for the betterment of its popularity. More clients mean more branding. But to get a good number of customers to the site, requires a good design and development. That is why, nowadays, many small businessmen prefer to approach to a web development company to create a unique website for increasing its ranking in the search engines.

Cost Efficiency

A well and good website is the core of the trade. To uphold a small business to a quality range, a perfect site is the major requirement. It helps to deteriorate the cost of the company which is quite advantageous for its growth.

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cpksofttech August 7, 2020 0 Comments

The Importance of Web Development for Business Growth

In today’s world, the growth of any business is greatly determined by its online presence. Hence, a very ambitious business owner will take web development as his top priority. Website development is a demanding task because it involves building, designing, contents creation, search engine optimization and other technical aspects of making a website functional.

These great tasks could only be carried out by experienced web developers. They understand the terrain and will make the process simple for those with the desire of launching an online presence. The world is now information driven, consequently, everyone is desirous of joining the trail, but if you don’t understand the complexities of the web, it is advisable to look for a developer who will help you.

The process of developing a website is a long one and it includes analysis, designing, development, maintenance, testing, implementation and so on. In addition, a developer will also take into consideration the purpose of a site, its audience, objectives, domain information, etc., in coming up with a befitting concept for the site. It is the duty of a developer to make sure that a site is successfully launched and also make sure that it runs without any hitches.

In developing a site, a developer must be versatile in the use of applications like HTML, PHP, MySQL, Flash, JavaScript and so on. Each of these applications has its areas of strength and without proper understanding, it might be difficult to put up a compelling website. A developer must also be dynamic in order to cope with the ever-changing information technology world. New applications are being launched every day and only those who are up-to-date will be relevant in our present world.

Having a functional website is very indispensable for any modern-day business. Apart from helping in automating your operations, it will also put on the platform of getting customers from any part of the world. Researchers informed us that nearly 90% of consumers in developed countries consult the internet before purchasing local products or services. As a result of this, if you are yet to have a website in our present world, it is either you have just arrived from Mars or you are just coming out of a cave. Putting your business online is a cheaper way of promoting and expanding your business, in fact, it is the best way of making the information about your business available to prospects 24/7/365. Hence, your web development project must be handled by experts.

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cpksofttech August 6, 2020 0 Comments

Web Development To Suit Your Business Needs

All web based businesses require making a web presence that is valuable and beneficial for business growth and expansion. The look and appearance of a website can say a lot about how professional the business is. This makes it essential to give attention to web development services. There are lots of web templates and applications which are open source and can be used to make a web appear most professional for different kinds of businesses. In as much as pre-designed web templates and applications are affordable and time saving, there is still a need to opt for custom web design.

Importance of Custom Web Design

The look of a website can determine the success of a business. This is because potential customers and clients can judge and gauge how professional it is and the quality of services of products it has to offer. The appearance of your website therefore represents your company or business in a huge way. With custom web development, you will have the liberty of choosing just how professional your web appears. Web developers know just how to go about the process and will easily fetch you exactly what you are looking for.

With custom web design, you will get the freedom to choose the features that are made available on your site as well as the design. Since you understand your business and your customers better than anyone else, you will find it easy to choose the features and design that will appeal most to them and bring business. You can actually have a unique interface made just for you by web developers for the sake of business growth and performance.

Unlike pre-designed templates, you can make any changes and additions to the web at any given time when there is a need to. Therefore, custom web development offers your business flexibility that would have otherwise been hard to achieve. You can make it as attractive as you wish for it to be and as striking as possible to maintain visitor attention and appeal all through.

When you are in control of web development, you will make sure that the interface is not too complex for your visitors. Complexity is one of the things that turn customers away from a site. You will find it easy to manage all functions within the website to offer all your visitors a pleasant and swift experience on site to easily convert them into sales. You also choose content that is just right for the target audience, hence getting the very best from your site.

Choosing a Web Developer

There are very good web developers today and you therefore won’t find it hard to enjoy excellent services. However, when choosing, some factors are important to consider. They include the services that your web developer can offer the experience and knowledge on latest web development trends as well as the charges for the services. The charges should however not compromise the quality of the development services that you enjoy in the end.

Custom web design comes with plenty of benefits for your business. Click on the link given below to find out what more you can do with your customized development services

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cpksofttech July 21, 2020 0 Comments

Role of a Web Development Company in Shaping the Future of Your Business

Every business exists to achieve some goals and realize their objectives. For some, physical presence does the trick while for others, online remains the best place to find prospects. We know the web is growing at a rapid rate and in such a scenario, no enterprise can ignore the digital world and its amazing benefits. However, it takes a quality website to take the business online and put it in the league of industry leaders. The website has to be designed and developed keeping in mind the changing tastes and preferences of users of modern age.

Further, the website will be a link between your business and its prospects as it conveys information and draws attention. Its sole purpose is to help promote products, services and ethos of the business to a bigger and wider market. More importantly, the website your business plans to get created has to be made to cater to the users by enriching, informing and enlightening them at every stage of the way. Quite clearly, the task at hand is not easy particularly when you aim to leverage the ever-growing potential of the web and shape the future of the business.

You will certainly need to find an experienced and skilled company with a proven track record of creating web-enabled solutions such as apps, websites and portals etc. The company has to be familiar with the latest trends and techniques of the web world and have the resources to utilize the acquired knowledge in a true sense. Similarly, it must know about the features and functionalities needed in a website to perform well over the internet. So, it makes sense for you to first search, then analyse the options at hand before choosing the right company for your web project.

In addition, the website in question should be user and search engine-friendly so that accessing information from it remains smooth and easy for users. What’s more, it has to come fitted with simple navigation options and buttons to let visitors reach from one point to another in a hassle-free manner. There must be technical finesse in the site but not at the cost of creating confusion for visitors. Responsive design should be used so that the resultant website can perform consistently across devices and operating systems. The design should be in sync with the changing norms of the web market while mobile-friendliness has to be kept in mind.

More so, high-quality business websites are known to convey information and ideas in an easy manner, so yours one must consider this aspect as well to catch the attention of more prospects on the web. Similarly, the website has to be designed as per SEO standards so that superior visibility remains a matter of fact. In fact, compatibility with web browsers can’t be ignored else the reach and impact of the website might at best be limited. Proper web optimization is something no website can ignore and you should also keep this is mind to gain great results on the visibility front.

In overall, it’s a good decision to take your business online and reap benefits that are multiplying by the minute. For that to happen, you must avail the services and expertise of a top web development company and realize the true potential of the business. You should know the role played by a skilled company in regard to your website’s performance in the digital world, so the hiring must be correct. Only then can you expect the site to reach to more users, take the business essence forward in a desired manner and bring home advantages galore.

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cpksofttech July 14, 2020 0 Comments

How Joomla Is Beneficial For Developing Business Websites

Why Joomla is gaining popularity in Web Development Industry?

It’s been more than a decade when Joomla was introduced as an open source CMS framework in the IT industry to compete with several other CMS frameworks. Hopefully, this technology has captured the IT market with its features. Joomla has become the first choice of businesses for a web content management system. Gradually, e-commerce businesses also started showing their interest in the CMS platform, due to its highly cost-effective and enticing features that can benefit an online business with boosting performance.

As you know, it is a content management system – so, you can update, edit, add, delete, and publish content on the website, developed in this technology easily and quickly. Whether you run a blog, news portal, or have e-commerce business, there are lots of benefits if you opt for a Joomla website for your business. Let’s take an overview of all these benefits below:

Simple to understand and Use: Joomla performs well for every type of business. From educational site to business website, news website to e-commerce website – Joomla can effectively manage the web content. Developers create a very interactive user interface; one can understand easily and access it more conveniently. Therefore, a non-technical person can also access the functionality efficiently in a Joomla website.

Cost-effective: Joomla is an open source framework which makes it free to use. You can add customization at a very low-cost as some custom features are available in the form of template for free while some have a very affordable price. The only money, you will have to pay to the IT company would be the development cost.

Time-Effective: As mentioned above, there are several ready-made themes and templates are available that not only cuts the cost on the development, but also cuts the time of the development phase. Joomla has a huge count of plugins and templates available which can be set in any type of website, as per requirement very easily. You don’t need to write the code from scratch. Just add the right plugin and template to add the desired functionality and theme. Later, you can ask the developer to modify it as per your requirement.

Quality Solution: This framework has the good reputation in the market for its security and stability. There is hardly a consequence when a Joomla website found crashed or trapped. The security is always on the top for a Joomla website. A sign up for the security alert is enough to make you inform that you are using the secured and latest version. Thanks to the Joomla community which has thousands of members to debug and tweak the Joomla core for betterment and quality.

If you are thinking to install the third-party application, then make sure about the security. It could harm the database, if the application is directly accessing the database of your web application.

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cpksofttech July 12, 2020 0 Comments

5 Things Your Business Website Should Have

1) A Call to Action. Your website visitors are on your website for a reason. Your website is a marketing tool to get website users to request more information, purchase a product, download an app, schedule a booking (or the 100s of other variations that allows you to profit in your business). You need to present a clear call to action, so your website visitors don’t leave your website and take their business to one of your competitors.

2) Responsive Design. Depending on your business, more than half of your website visitors could be coming from either mobile or tablet devices. You need to provide a good user experience for those users. There are quite a few technical parts to understand in how to create a responsive design. The basic idea is that you are formatting your website depending on the user’s browser/system and how the user contracts or expands your website.

3) Clear Contact Information. Even today, there are many websites that make it challenging to easily contact the business. Some of the largest businesses in the world actually do make it challenging for a user to contact them as a way to reduce customer support cost. Unless, your business has a monopoly, I would strongly suggest making some form of contact to your business easy. There are many different methods of contact such as email, web form, or live chat. So, there should be some way for a potential client or customer to contact your business 24/7.

4) A Secure Host and Website. You should make sure that your host is at secure data center with some options for back-ups of your website. You should also keep a local back-up of your website as well. One of the dangers of DIY website development or letting an amateur develop your website is that many security flaws can unintentionally be added to your website. We at Juno Digital Development have many years of web development and web security experience; if you have a currently operating website, we can test your website and fix any issues as a paid security consultant (contact us on our Contact Page for more information). Or, if you would like us to build a new website, we can make sure your website is not vulnerable to potentially devastating attacks such as SQL injection attacks.

5) Social Media Links. Social media is an excellent way to bring targeted users to your website. Through social media, one person liking your website could bring in hundreds or even thousands of new users if an item goes viral. Allowing your clients or customers to share the content of your website to their network through social media links is very important. Adding opportunities to like and share through platforms such as Facebook, Instagram, Google+, Twitter, Snapchat, YouTube and LinkedIn can be a great way to rapidly grow your business.

These 5 business website development ideas should be implemented in the website for your business.

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cpksofttech July 1, 2020 0 Comments

Effective Website Development For Business

As a Morpeth based business website development company we argue there is much more to effective website development than simply choosing the lowest cost supplier, giving them a minimum brief on required outcomes and leaving them to it. If you would like your website development to be a benefit not simply a cost then you will need to invest a little time in the process before going anywhere near any potential supplier.

First it is important to list your objectives for the website and consider its primary function. Is it intended simply to attract more business from existing customers? Or is it intended to attract a mix of both new customers and more business from existing customers and if so what is the split. If the website purpose is to find more customers describe them, who are they, where are they and why should they buy from you.

If the target is existing customers then what is the purpose of the website. Assuming they know what you do, the basic products you supply and how they can get hold of you then what is the function of the website? It is suggested the website should provide useful relevant information which will keep customers coming back for more and give you the opportunity to up sell / cross sell.

For new customers the website will need to provide some background on the company and boost your credibility. After all the hard work to get prospects to your website you need to engage them and keep them there at least long enough for them to understand that you can deliver what they need and are a credible supplier. You then need to keep them coming back for more until they are ready to buy.

Some key numbers should be identified. What is the budget for the website development process (note the word process – more on that below)? With this figure to hand what return on investment do you expect (break even, 5x, 10x, more) and in what timescales.

If new customers are part of the website objective then part of the overall budget will need to be kept back for search engine marketing. There is little point investing in a website if it will not be found by prospects searching for your products or services online.

Let’s assume the website development budget is GBP1000 and the required return on investment is 5x then it is a simple task to establish how many more products or services need to be purchased as a direct result of the website. Track purchases if practical or as a minimum website visitors to establish if the target is hit.

There is much to consider during the business website development process. It is important to do the research and groundwork before any supplier is approached to ensure the investment is not wasted. With the website in place success should be monitored and content modified and updated on an ongoing basis to achieve the desired result.

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cpksofttech June 17, 2020 0 Comments

How to Find the Right Web Development Company for Your Business?

Online Marketing has proven an excellent tool for making a massive impact for any business on the competitive market. Availing Web Designing Services offered by a web development company, thus, becomes inevitable for ensuring a strong online presence. A web development company is, therefore, rightly described as the one that builds the face of any business online. By hiring professionals that offer the Web Design and Development Services, a powerful and competent Web Designing Company not only builds up the web presence of its clients but also cuts and plans the online logistics for their websites. However, among the many website development agencies that are growing around, it sometimes becomes difficult to choose the right one for your business. So, here are a few things that need to be taken into consideration When Hiring A website development company for a better performance of a website on the Internet:

Hiring A Web Development Company: Things To Consider:

• How Much Experience Do They Have?

It is best to select a website development company that has a considerable experience in the domain of web designing and developing. You can take into consideration the companies that use popular platforms like Joomla, WordPress, PHP,.Net, etc. Make sure you check the portfolio of the designing firm to do some background verification about the websites they have designed for different customers.

• How Accessible Are They?

Once any web development agency attracts you through its professional look as well as active functions, the next point to consider is the easy accessibility of its services. Make sure that its professionals are easily available via email and telephone to deliver solutions that are compatible with all your queries and problems.

• What Kind Of A Package Do They Offer?

Try to look for the firms that offer all-in-one packages for article posting, keyword optimization and other SEO services. It ensures that the website made by the web development firm attracts heavy web traffic resulting in lead generation.

• How Much Response Time Do They Take?

Listening & Interpretation skills are also one of the most important considerations when it comes to choosing the right web development company. Always hire a company that gives the fastest response to your initial queries to make sure that it will work with equal sincerity through the entire website development process, right from designing until a website’s launch.

Other factors like costs, time frame, etc., hold as much importance as the above-mentioned ones. Hence, based on the specific requirements, customers can look for a web development company that satisfies all the parameters within the means.

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cpksofttech June 15, 2020 0 Comments

How Custom Web Development Can Be Beneficial For Your Business?

In this era of digitization, it has become mandatory for every business to establish its web presence in the form of an influential website. But not all businesses are equal. In order to cater to the unique needs of your business, the best alternative is to develop a customized website. Tailor-made sites are specifically designed to solve the pain points of a particular business or enterprise. These sites can do wonders with the revenue graph of a business. Therefore, to know more about it, let’s explore how these custom-fit websites are beneficial for your business.

  1. Customized Solutions Tailored To Suit Unique Requirements: You can add unique features and functions in your custom website. An experienced website development company can build a website with an essence of your own brand. You can incorporate unique colors, themes, content, videos, graphics, images, and navigation in your custom-fit website in accordance with your specific needs. With the help of custom web development you can create a web app or site that appeals to your specific target audience so that to impress them and enhance the profit margin of your business.
  2. Relevant Scalability & Size: The kind of website you should develop highly depends upon the size of your business. For example, it is not a good idea for a startup or a newbie to build a large-scale extensive website. In spite of that, a simple yet effective website can help the startup to promote their business in the right manner. But the task is not completed when a website is built. Since the business world is constantly changing, so it is essential for you to keep scaling your website in accordance with the changing scenarios. Customized websites can be modified in the future and you can add some specific features or functions. It is important for maintaining the uniqueness of the website and for keeping the brand fresh always.
  3. Competitive Edge Over Others: Custom-built websites are unique because they have all the specific features that are relevant to satisfy a particular set of users. These websites can give your business a unique appeal and make you stay ahead of the competitors in the same domain. Custom web app development allows you to build your site around the customer journey and focus the design and development of the narrative that your customers are most likely to follow. Therefore, tailor-made websites are special and add value to your business.
  4. Fast Loading Time: According to a research, 50% of website visits are abandoned if a page takes longer than three seconds to load. In order to solve this problem customized websites are built specifically to cater to the unique needs of the clients. They do not contain any sort of unwanted or unnecessary features or functions that can negatively impact the loading time of your website. Custom web development facilitates the creation of lightweight websites that load very quickly and provide users with a seamless experience.
  5. Strong Security: Custom websites are very difficult to hack as they are built to provide the entrepreneurs with more control over their businesses. You can add strong security features to your tailor-made website that will make it even safer. Apart from this, you can enhance the security of your website with the help of plugins that are expert in preventing website hacking attempts and therefore providing your users with a secured platform to access.
  6. Search Engine Optimization (SEO): Custom websites are designed in such a way so that they can get higher rankings on all the major search engines. Professional web developers follow best SEO practices in order to provide their clients with tailor-made websites garnering quality traffic. Getting appreciated by major search engines can take your business to a new level and can bring in more conversions.

Therefore, custom web development can open new doors for promoting your business digitally. Customized websites are more cost-efficient in the long-run. You can get in touch with a competent website development company having a wealth of expertise in crafting websites tailored to suit your specific business requirements.

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cpksofttech June 13, 2020 0 Comments

6 Business Website Development Tips

When it comes time for the development of a website for your business you should consider the following 6 Tips. Hopefully they’ll help you develop a useful and profitable marketing tool for your business.

1. Do Keyword Research

When you’re starting a website development project for your business one of the first things you should do is perform keyword research. Choosing the correct keywords and using them effectively will help drive traffic to your website. Use a Keyword Research tools like Wordtracker to discover the most popular keywords for your sector and services.

2. Analyze Content for your site

You really need to analyze the content you’ll have on your site. The content development for your business website will include straight forward text that you’ll write for every page plus documents like PDFs. But you’ll also need to analyze the number and type of images you’ll need to illustrate services and products, whether you have testimonials from customers, . And think about content to keep your site fresh and up to date like news, upcoming events or monthly tips that visitors will find useful.

3. Develop your site’s architecture

This is really important for website development. Your business website needs to solve a problem for a visitor. They want information and they want it fast. You need to make sure access to information on your site simple and efficient. In terms of navigation make sure the main areas of your site are listed using a navigation system that people are familiar with. Development of a new website architecture that breaks the rules is a waste of time and will only serve to frustrate your visitors.

4. Get professional web designs

It is worthwhile getting professional web designers to develop a website for your business. Visitors to your site will make a snap judgment as to whether you’re a credible company and professional design helps a lot. There are good quality affordable web designers out there. Try elance or rentacoder to find good quality website development professionals at affordable business rates.

5. Conduct Usability Testing

During the website development process your business should conduct usability testing. Test the designs, test the functionality and . It doesn’t have to be expensive either. At the design stage choose 3 individuals outside your company to proof your design. Ask them to tell you; what they think your site does, what are the main areas of the site, and who they think will be interested in your site. If they’re having trouble answering any of those questions, further development of the website should be put on hold so you can resolve any issues. Don’t throw the baby out with the bath water though. You might only need to make minor changes.

When the site is ready for testing choose another 3-4 individuals outside your company and ask them again; what they think your site does, what are the main areas of the site. But also ask them to find some specific information on your site. Ask them to think aloud so you can understand their thought process. Observe where they put their mouse when navigating and see how the interact with the navigation system.

Overall usability is about reducing the number of questions people need to ask themselves when navigating your website. Question like; Is that a button? Where is the navigation? How does a Quick Search differ from a Normal Search? Make information intuitive and your business website development [http://www.larismarketing.co.uk/pages/articles/Default.aspx?art=51] will be successful.

6. Get Google Analytics code in every page

This is hugely important for the ongoing development of your business website. Google Analytics is a free service allowing you to track the performance of your website. Simply setup a Google Analytics account and add the code they give you into every page on the site. It is a really simple process, but if you’re not sure how to do it get your web developers to do it for you. Google analytics provides a wealth of information including; visitor numbers to your site, the keywords people used to find your site, the top landing pages, the top exit pages and an overall rate which can be a telling factor of your site’s overall importance. After a month or so you’ll have plenty of information that you can use to improve your website’s performance in the search engines and usability for visitors.

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cpksofttech June 8, 2020 0 Comments
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