How Branding Benefits a Business

A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It connects to your target audience and strengthens the customer loyalty.

Building a corporate brand identity is not an easy task. It happens only after years of consistent business, customer credibility and maintaining persistent marketing strategies. A formation of a brand foundation layer happens when the customers benefit from innovative products or services, engaging content, creating a unique business model and delivering high quality services.

A brand is defined by its name, colour combination, design, slogans, symbol and lot more combinations. A corporate branding company will focus on developing integrated branding features to enhance their public contact. Corporate branding incorporates features such as logo, brochure, catalog, flier, business card, letterhead, colour palette and tagline.

Take a look at the different ways of branding a business.

Remarkable Logo:

A logo is a visual symbolization of your company that should create an everlasting impression on the client’s memory. People should target on creating a unique logo design that creates yourself as an established enterprise and maintain a reputable position for your company that attracts more clients. A tremendous logo will strike the customers’ memory when they think of a product or service.

Well-designed Brochure:

A well-designed brochure is the foundation of setting up an effective business strategy. A brochure gives the complete description of a company’s product or service. A brochure design and quality acts, as a promotional tool that creates a quest amidst your target audience. It is easily portable and efficient marketing tool to withstand the cut-throat competition in the relevant field.

Single page Ad-flyer:

The flyer is a cheap and efficient promotional tool. Most of the branding companies opt flyer as their marketing tool because it requires very less cost and it’s easy to produce. The flyer embraces attractive offers provided by the company that hooks the customers to purchase their product or service. Some special festival offer flyers may result in an unexpected hike in product sales.

Professional Business card:

If you’re a job-seeker, entrepreneur or representative of any organization, then a business card is the most significant spectrum in your career which makes you professional among the plenty of other competitors. A business card portrays yourself and leaves an impression on your clients that reflects your business motive. There are several branding companies that give you the perfect business card that look and feel great.

Stylish Letterhead:

A professional letter-head style sets you apart from the large pool of competitors. It represents your corporate image among your potential customers. If you have an extra-ordinary letter, then certainly people will consider your product as a quality product. A branding company can boost your corporate image among the clients.

Informative Catalog:

A catalog is used by several industries because of the extensive advantage it provides. An informative catalog benefits the customers with detailed description of the product, including product photographs, services and price details effectively. The catalog will be kept safe if it’s informative and printed with high quality. The catalog is a simple and effective marketing tool.


A brand interacts with the customers in all aspects, whether a logo or brochure, it delivers the motive of a business. People get attracted by these brand images or messages and emotionally get in touch with a product or service. A company’s image is highlighted by its stationary designs which include logo, brochure, business card, letterhead, etc that creates a space for your company and identify your efforts in developing quality products. This corporate identity creates a revolution in your business by increasing the number of sales.

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cpksofttech August 6, 2020 0 Comments

Custom Playing Cards Are a Great Corporate or Personal Gift

Everyone loves to enjoy a quick game of cards. For centuries now, the classic deck of cards has been a staple game in very household, and this is true today too. There are so many different games to play with just one pack of cards, it must be one of the most universally popular and innovative games in our history.

Increasing numbers of businesses and individuals are choosing custom printed playing cards as a way of creating branded corporate gifts and personalized gifts. Printing the back of each card with your chosen design, image or logo is the perfect way to get a message across and give people a welcome gift. There are many reasons to choose custom cards, here are just a few.

Corporate events – Many companies need high quality gifts that will strengthen their brand and allow them to give new contacts, guests and visitors a valued gift. At most corporate vents the standard practice is to create a ‘goodie bag’ of items that are all branded with the company’s logo and livery. These items can include note pads, pens, pencils, memory sticks, leaflets, t-shirts and more. And lately this bag of goodies has included a customer set of playing cards.

Private functions – Parties, weddings, bachelor parties, celebrations, kids parties, again the list is endless. These are all the perfect time to give your guests a memorable and fun gift by having cards printed with your chosen design or a suitable photograph and message. Wedding couples have used them as favours. They have also been used widely for children’s parties with a colourful image and simple message on the back of each card. They are the perfect gift that makes guests smile! And of course, they are playing cards so are always useful and there is no doubt they will be used.

Team building events, club events, clubs and organisations – All over the country there are literally millions of groups, clubs and organisations that value having customer cards printed. They use them as gifts to give members and as merchandise that can be sold to raise much needed funds for charitable causes. They have also been used by groups to be handed out to teams in team events.

The ways in which your event or group could benefit from this innovative use of an ancient and much loved card game are too many to mention. And of course, the real fun comes when you are deciding upon your own design. You can choose a logo or branded design with your group or business colours or you could have art work done. Many people choose images as their design. For cards printed for private individuals, often the photo chosen is a family image or group photo.

They make the perfect memorable gift, memento, and keep-sake. You can use your imagination how to use your customer cards and on how to design and decorate them. There is no doubt they will be well received and used too. With so many different way to use them and enjoy playing them, this is truly the universal, handy little gift to give.

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cpksofttech August 2, 2020 0 Comments

Do I Need A Corporate Identity?

The short answer is YES! Regardless of the size of your business, it is vitally important that your customers recognise your branding, particularly in the increasingly competitive website marketing culture. This can be anything from your colour scheme and images to your company logo and tagline. Having a consistent look and feel to your website, brochures, newsletters, emails and so on, creates an identity that customers and potentials gradually associate with you and your business.

Many new business owners often underestimate or spend far too little time on this aspect of their business development. Large corporate organisations with big marketing budgets frequently spend astronomical amounts of money on creating a strong corporate identity. So how does the small business owner compete? Well, you do not need to! You can just as easily create your own logo using software such as Adobe Photoshop or similar (or get a professional graphic designer to do it for you from about £150.00), then keep a consistent colour scheme, fonts and styles along with some carefully selected images throughout all resources, marketing materials and your website. It is all about customer perception and although there will always be competing businesses, your branding and how well it penetrates into the customers psyche is the true identifier of a successful business.

While many logos and colour schemes work well on printed materials, quite often these do not translate as well for the web so you should consider whether the size and style of logo and colour scheme will work on a website too. Make sure your logo is scalable or can be disassociated with the business name so it can stand alone to represent your business as your brand is established. Choose colour schemes that can be adapted to use for the web taking into consideration element such as background colours or heading styles.

If you have a specific logo, which is often an abstract design, initially this alone may not be sufficient to create a strong enough identity or web presence. Introducing a strapline or tagline that reinforces and explains what your business does or what it sells, makes a significant difference to customers. Customers simply do not want to waste time looking at a website only to discover that it does not actually provide the product or service they are seeking.

If you envisage that in the future your business may evolve, it is important that the branding can encompass each new area or can easily be rebranded to do so. You do not want to spend a fortune on designer fees for your whole company branding only to recreate it a few years down the line. This may also result in losing customer confidence in your brand.

Simply going through this process often helps business owners focus on what direction they want their business to take and hone down the best marketing techniques to achieve it.

When a good web designer creates you a website they should always start with questions about branding, colours schemes and styles that are either already used in your business or that you like about other businesses. If you already have suitable branding then that can be extended through to your website. If you do not have a branding, then suitable colour schemes, layouts and styles that compliment your business type can be recommended that re-enforces your identity to create a strong web presence. This is one important element to get right ensuring your website attracts the right audience, i.e. prospects AND turns them into paying clients.

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cpksofttech July 28, 2020 0 Comments

Tips for Designing Your Team League and Corporate Sports Apparel

If your company sponsors a local sports team or participates in a league, you will need team league and corporate sports apparel. Whether it’s for the t-ball group playing at the local park or your own employees getting together for a tennis tournament, your company should be represented by the logo, colors, and other information on the uniforms. Here are a few tips to keep in mind for your uniform design.

Company/Team Logo

For the company sports group, you will want your company logo proudly displayed. It may be your company name in a special style or font. If you have a graphic or image to include, talk with professionals about the best material suited for what you have in mind.

When your company is sponsoring a local recreation department’s youth basketball group, your actual company name is important but not as prominent as the team name. You want patrons of the events to know your involvement as a sponsor, but you also want the kids to know if they are the “Rockets” or the “Bears.”


Your company likely has colors that are used on their website or in their logo. Make sure the color you choose complements your logo and lettering on the uniform.

Extra Information

You may want additional text or graphics on your uniform, such as championships won, player names, and a company website or phone number. Take care to not crowd it too much or any information you really want people to see may be lost.

Clothing Type

Depending on the nature of the sport, you may need basic t-shirts, long sleeve t-shirts, sweatshirts, or some other style. Many team league and corporate sports apparel businesses also sell polo shirts, shorts, sweatpants, jackets, and more. You can find the right style of clothing for just about any type of group.

Bring It Together

Work closely with experienced designers and graphics members, whether with a local or online shop, to see your different design ideas on various materials. Experiment with text in different sizes, arranged in different locations, with and without extra graphics or images.

When it comes to businesses that sell team league and corporate sports apparel, you want to be sure your company is represented well. Take the time to select options that reflect your company’s look and feel. Choose an experienced provider who you can trust to get your desired look just right.

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cpksofttech July 23, 2020 0 Comments

What Is a Logo And Why It Is Used

A Logo is a design symbolizing one’s association. It is a design that is utilized by an organization for its letterhead, advertising, and signs as an emblem by which the association can without much of a stretch be perceived, additionally called logotype. The logotype is a graphic portrayal or image of an organization name, trademark, abbreviation, and so on. Frequently mainly intended for prepared acknowledgment.

You may also think about a Logo as a simple visual check to recognize your organization product or service. There are distinctive sorts of signs and emblems adequately perceived and connected with purposes. For instance, crests are utilized to distinguish a nation or family. Sometime in the past, just sufficiently enormous associations could stand to make their peak. They were now and again incredibly point by point drawing with many objects to enhance the peak. The cost was not an issue, and more was viewed as better. At that point, banners were utilized because of their bigger configuration. They were noticeable from the art fields from long separations. Street signs were intended for enlightening purposes. They use such strategies as differentiating hues, streamlined but then trendy configurations to distinguish and attract more attention and convey information.

Importance of Logos in Business

Logos are a basic part of corporate advertising. As the organization’s major graphical portrayal, a logo stays an organization’s image and turns into the complete most visible sign of the organization inside the target market. Therefore, an all around outlined logo is a fundamental piece of any organization’s general promoting methodology.


The Corporate logos are planned to be the “face” of an organization: They are graphical presentations of an organization’s unique identity, and through hues and textual styles and images they give basic data about an organization that permits clients to relate to the organization’s center image. Logos are likewise a shorthand method for alluding to the organization in advertising and marketing materials; they additionally give a grapple indicate the different textual styles, hues and design decisions in all different business marketing materials.

Design Principles

Great logos should be unique and understandable to potential clients. Although there are horde decisions for typography, visual elements, and color, in general, a logo should help pass on some data about the organization or be designed in a way that provides some sentiment of significance about the organization or its industry. For instance, cutting-edge firms and tech organizations have a tendency to have angular logos to pass on speed, while benefit arranged firms have rounded logos to give a feeling of service and trust.

Brand Identity

Logos are the main visual component of an organization’s overall brand identity. The logo shows up on stationery, sites, business cards and promoting. Hence, a very much composed logo can add to business achievement, while a substandard logo can suggest amateurishness and kill potential clients. Nonetheless, a logo should adhere well to different parts of an organization’s visual introduction: No logo, however all around composed, can look great when encompassed by conflicting graphical components or different text styles. This is the reason a logo is the essential unit of a bigger brand personality that incorporates organization text styles, hues, and document design guidelines.

What Is a Logo and Why Is It Used?

A logo is usually the primary visual image you create as a business. It is usually a moderately small image or design that could conceivably incorporate your organization name or acronym. Logos are commonly utilized as a part of an assortment of organization materials and advancements.

Basics of a Logo

The development and design of a business logo are vital. If you hurry into setting up a logo, you may think twice about it and need to roll out an improvement not far off. The issue with this is you can confound clients and detract from the upsides of having a logo. While not compulsory, many organizations consolidate components of their history, culture, and values into their logo. Target utilizes red in its renowned “bulls-eye” logo to connect with its traditional color scheme.

Assemble Brand Image

A key motivation to make a business logo is to begin the way toward building a brand image. Visual pictures oblige your organization name and trademark in making a critical contact with target audiences. The key is to apply your logo to all advancements reliably. Many organizations incorporate logos on business cards, letterhead, and sites, notwithstanding all print advertisements. At last, you need clients to interface your logo to your business and its qualities.

Emblematic Significance

Characters, Logos, and color schemes are among the modest bunch of image elements frequently alluded to as organization symbols. A symbol is a visual portrayal of the more prominent significance and strategic offer of your organization. If a client sees your logo and encounters positive sentiments or quickly considers fun, vitality, satisfaction, excellent products or elite service, your logo has worked. Fundamentally, your logo passes on the aggregate effect of your organization’s core values.

Logo Refreshes

While logo consistency is important to making an essential effect, even settled organizations every so often does a logo update. This implies they roll out improvements or rotations to their current logo or go to an entirely new one. You need to do this with care, however. Clients can get annoyed with an organization that adjusts a famous or entrenched logo.

Get perceived with a reliable branding logo

At last, it’s a great opportunity to assemble your image personality with your new logo! Utilize it to make a solid visual brand character that will separate your business from rivals and help new and potential clients effectively distinguish you. When clients become acquainted with your image, your motivation, and your personality, you can construct their trust and have a superior shot at getting rehash customers. Given your new logo something to do by including it on all your official records and promoting materials, for example, letterheads, business cards, site and web-based social networking posts. Spare it as a high-res PNG record or a print-prepared PDF so your logo dependably looks incredible whether printed or on a screen.

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cpksofttech July 18, 2020 0 Comments

Why Some Hair and Beauty Logo Designs Fail To Be Successful

Because of the rise in personal grooming trend, salon businesses are thriving.

So why isn’t your newly established salon getting the fame and fortune that it deserves.

That is because maybe you have made the common errors in your salon’s free beauty logo design that is proving to be hazardous.

Let’s have a look at some of such errors:

1. Lack of use of images in the brand mark:

Images may not be necessary for all company marks but there are some businesses that should use images in their brand mark to assure the customers of their creativity and innovativeness. Salon logos are one of those businesses. Beauty shops that do not use images in their trademarks are boring and forgettable. If you do not want to use big illustrations in your business mark then you can combine your company name with small and intricate designs that will maintain the design’s simplicity and sophistication.

2. Use of complicated images in the emblem:

It is important that your customer is able to interpret your trademark in less than 20 seconds or he will never be able to remember it. For that it is important that you avoid using complex images in your emblem. Try and use only one central image or concept and surround the entire trademark around it. Use of multiple or complicated images give the impression that the company is confused and unsure of itself.

3. Use of photographs in the business mark:

Do not use photographs for your salon’s emblem. Using photographs can be tricky to pull off and is not relatable for the customers. Use illustrations instead as they give a wider range for creativity to the designer and create emblems that distinct and unique.

Also, do not use clip art as it is too generic and images are easily available to everyone. This makes your logo look low quality and tacky.

4. Use of the wrong font style:

Try not to use fonts that are thin and straight as it gives a corporate image to the brand which will not attract customers in the locality. You should use fonts that have a little character and personality. Fonts that are curvy or scripted give an air of imagination to the trademark.

5. Use of colors that are too bright or don’t complement each other:

Use colors wisely for your hair and beauty logo. Make sure that the colors you are using complement each other. For example, don’t use red and dark blue together as they would not complement each other. Similarly, don’t use shades of neon or colors that are too bright.

In conclusion, don’t be afraid to get creative with your business symbol. Use the unique personality of your company to set your brand mark apart from the rest.

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cpksofttech July 13, 2020 0 Comments

Famous Logos

Famous logos make you instantly remember the company and its product. They are recognized and valued everywhere. The most common feature of all famous logos is their simplicity of design. Most of the famous logos are simple, attractive, and eye-catching.

Famous logos are not created overnight. It takes years of labor to make them ingrained on the mind of the people. Multi-national companies spend millions of dollars to establish their logos on the psyche of the people.

Today, the market is filled with numerous brands of products, but only a few products stand out from the rest. Famous logos are recognized beyond the boundaries of language, race or nation. For example, the blue and red ball of Pepsi would be universally identified, even if the name were written in an unknown language.

Famous text logos include those of Coca Cola, IBM, Volkswagen, General Electric, Fiat, McDonalds, Nokia, LG, Toyota, and Intel. Among companies that use famous symbol logos are Mercedes, Apple, Mitsubishi, Cadillac, Ferrari, Renault, Porsche, and Subaru. Famous combination logos include Sprite, Walt Disney, Taco Bell, Pepsi, Burger King, Jack Daniel’s, and Mr. Bubble.

Most of the famous logos are planned with the perceptive of reflecting the nature of the company and name of the brand. With the intention of impressing customers of all age groups, famous brand logos are designed with utmost care. Companies spend thousands of dollars to design logos that qualify to be termed famous. To ensure that the logos are catchy, vibrant colors and stylish fonts are used.

Thus, all famous logos have unique looks and high ambience. They depict the qualities of the product, as well as the corporate philosophy.

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cpksofttech July 8, 2020 0 Comments

Stationery Design Usage in the Corporate Battlefield

In building a corporate brand, it is not enough that a company utilizes a logo design. The company should also include other branding tools such as business cards, brochures, and stationeries. While other companies prefer paperless transactions, there are still instances wherein letters are created and printed on paper. When this happens, it’s time for you to use your company’s stationery.

Selecting a Design

In creating a stationery design, it is best to consider the image or message that you want to convey to your target market, current and future clientele, and prospective business partners. Remember that stationeries can reflect your company’s personality and image. Thus, you need to be cautious in designing your stationeries.

In determining the best elements to use, you need to consider a couple of things. This includes the following:

· Logo Design

The easiest way for your marketing materials to be identified is to include your company’s graphic art. Logos are typically displayed on the upper portion of your paper. Aside from placing the art piece on the paper, envelopes should also be properly marked. This is due to the fact that people will initially see your envelope before your letter’s paper. As such, it would be best to have your papers and envelopes marked appropriately.

· Taglines

Apart from including the design, you should also ensure that it is accompanied with an impressive tagline. Taglines are place at the bottom of each page, preferably under the footer. A clever tagline will help leave a lasting impression to your readers and give them an idea of what your company is all about.

· Color Scheme

Make sure that your stationery and envelopes match your existing branding and marketing tools. Color scheme used for your branding materials should be uniform and consistent. This way, clients and customers would be able to associate the selected colors with the company.

Aside from these draft reminders, it is also important to pay ample consideration on the information to be incorporated into the stationery design. Be reminded that your company name and contact information should be used. It would also help if you can include your social media information. Listing your LinkedIn, Facebook, and Twitter accounts would give your target market and prospective clients an idea that they can easily reach you just by accessing these available online platforms.

With a variety of social media tools and online platforms, it is understandable to think that there is little use for printed marketing tools such as brochures, business cards, and stationeries. However, business owners and corporate entities should be well reminded that not all are well-oriented in using the Internet. Also, there are instances wherein printed reports and contracts are preferred more than their electronic counterparts.

Hence, in order to fulfill these transactional requirements, businesses, corporate entities, and even professionals should not abandon the use of traditional marketing and promotional paraphernalia. It would even work to their advantage if these materials were used in combination with modern and technically advanced tools. Thus, with an effective stationery design and the right social media tools, you can ensure the success of your business endeavors.

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cpksofttech July 3, 2020 0 Comments

Difference Between the Logo Design and Brand Design

A logo is a symbol that represents a company or an organization. This representation forms the foundation for the corporate identity. A logo can be simply defined as a symbol with name, emblem or other graphic element. A logo is basically designed for definitive and easy recognition of an under attack market. A logo represents the vision to your company. Peoples are very responsive for the logos and they validate their meaning.

This representation is very important for the recognition of the company and also it reflects the image of the brand. Simplicity is very important aspect for a logo. Using too many graphics, images and shapes can clutter the logo that is created.

A logo should be easy recognizable and should have a strong impact. A logo should have a balanced image, distinctive and bold, appropriate image that should match with your company name, communicate your business effectively and it can be in color too.

What is a brand design?

According to American Marketing Association, Brand is defined as a “name, term, sign, symbol or design, or a combination of them projected to recognize the goods and services to distinguish them from those of a group or sellers or one seller. Branding is not only targets market but also it provides solution to the problem. Branding differentiates themselves from the competition company and it creates loyalty in the market place.

The objective of a good brand is that it delivers the message clearly and it confirms your credibility. Branding also connects your target emotionally, motivates the buyer and also provides loyalty to the customers. A brand strategy always comes with a tag line of about three to seven word phrase that comes along with your logo.

The tag line should express the important benefits and the quality offered to your customer. The tag just flows effectively without an effort too. The phrases should stick to the targeted customers mind forever.

Relation between logo and brand design

Most common Branding is mistaken along with the logo. But logo is part of your branding strategy. It instantly provides consumers recognition of the business and for the services and products that are offered. Logo and brand design is not the same but both of them are interlinked one with other. The mission of your logo and brand design should portray the values and goals of your company. Always be clear in finding out the message what your brand wants to convey. Logo and brand design should have strong connection between them. Make your logo simple and conveying message is the only way for your brand strategy. In short a confident and strong branding strategy should convey a message through the design.

Logo and brand design should attract the audience that you want to attract. The way you create and differentiate your logo and brand design helps in differentiating you and your competitors. Create a logo and a distinctive tag line while creating your brand strategy which provides the perfect image for the company.

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cpksofttech June 29, 2020 0 Comments

Free Logo Maker – Is It A Good Option

Getting your corporate brand identity for free seems to be a wonderful idea? These free logo makers will help you create a logo for free and that’s not a bad thing, isn’t it? If you also think this way then it is my humble request that you change the line of your thinking.

So, here the question is why to change the line of your perception?

You should know that grandness of a logo for a business; it is your corporate identity that should never be lowballed. Think of logo design as the brand ambassador that will talk on your lieu when you are not there. Do you think such a big corporate brand identity could be made up with a cheap or free logo maker? Obviously no!

Let me tell you a very interesting story, one day I was grazing on the internet, thought to check my mail. There I found an email which said,” Buy logo design software for just $ 45″. No, I didn’t buy that software, rather I was wondering, suppose if I buy free logo maker; it is for sure that I am not the only one buying it and just imagine my corporate brand identity mixes with the other one, even the thought seemed to be so irritating for me!

If I own a business, then I obviously don’t want the message to be lost among the crowd of logos for it would resemble so many logos. Whether you have a huge or a small firm, you also don’t want it to be lost in the world of logos. I know some of the start up businesses need more time and money which literally make them a cheapskate when it comes to a logo design, they will invest in everything and anything except in their logo brand identity. But in a long run, their company will suffer and nothing else because there would be no corporate brand identity.

Now, we should discuss the nuts and bolts of so called free logo maker…

If you think logo design software are magical and will create something out of the blue then you are probably wrong. The matter of the fact is free logo makers are merely a clipart composition where you can pull in some stored readymade templates, adding some text and tap your shoulders after completing the process, can you even think to rely it on?

The logo is a business corporate identity that can do wonders to your business if treated well, it can serve as an ambassador, represent and enhance the overall image of your business globally, so should you treat such an important thing so low?

It’s high time that you should decide which way should you go? Do you want to put your target audience in logo identity crisis or hire a professional logo design company which will provide your business a corporate brand identity…Final decision is yours!

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cpksofttech June 24, 2020 0 Comments
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