Web Design and Web Development Incorporated – Why Is It Necessary?

Internet has become an integral part of our daily life. The WWW has surfaced as a great platform for web applications designed and developed by web development companies. These companies have web design and web development incorporated to create sites that bring great web exposure to your business and let your presence be noticed in the targeted online market.

Modern web development has come a long way and cultivated numerous new characteristics to set new development methodologies from the traditional software and computer application development. Modern web development incorporates software engineering, hypertext engineering, hypermedia engineering, system analysis, and designs.

A competent web development company has web design and web development incorporated together to fabricate unique web-based application. Designing a layout is the most important part of creating an application that is typically the job of a web designer, who put contents in hypermedia or hypertext format through web browsers or other software like RSS reader, microblogging sites or internet TV clients. This offers an attractive look to a site making it easily navigable for the users.

For developing a website work needs to be done in proper coordination between designers and developers. The client-side coding included the site layout and the design is the responsibility of the designers while the server-side coding is the web developers’ job where they alter the HTML codes to delete the obsolete stuff, refresh the site with new items making sure that the site is totally error free and working smoothly.

For smooth running of any website a good coordination between designers and developers is a must or else the result can be drastic. For example, if a button present at the client side is meant to take the user to a particular page but the server-side has deleted that particular application then the user will end up viewing a blank page. It is the responsibility of designers to remove unused and obsolete buttons to make the site totally error free.

Web design and web development incorporated together can built a site that is eye-catching and a great traffic generator. This is only achievable if the developers and the designers are in sync with one another.

Your best deal will be the one that offer all the required services without the requirement of dealing with any conflicting issues.

Finding a good web hosting and domain name registration service provider can be a great experience. All you need to do is some research keeping in mind the goals that you want your websites to achieve for you.

Before you go to the correct place for web hosting and domain name registration you need to ask yourself what is your goal or what you want your website to do for you.

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cpksofttech August 9, 2020 0 Comments

User Interface Design: Key to Achieve Best Web Development

From early days of www, the Internet sites that are added day by day are increasing tremendously. When you will consider this pool of web, may be they are about computers, industry, entertainment, search engines, fashion, organizational or even individual, all of these sites are concerned about one major part of web development apart from the logic or programming efforts behind it is ‘User Interface Design’.

Any web site will gain your interest by its appearance in front of you as well as ease of using and understanding the contents in that particular page. Therefore many of the web developers out there are always trying to go for the best user interface design which must also be affordable, can be either done by the developer firm or by web developer individual himself or he have to outsource the site for user interface creation.

The main stages in the creation of the user interface can be roughly listed as follows:

1. Note down all the aspects of your web site,

2. Try to list items as per their priority on the web page as well as consider their categorization.

3. From this list highlight points that are required to be catchy (e.g. in most of the general web site the Chat / Mail / News are considered to be the most catchy points whereas on the online shopping site the special offers and hot selling items may be the most catchy points).

4. Then decide the color combination of your interface (As per my point of view this is the most crucial part which many of them out there do not take into consideration which results in to a web site which is nothing but a site full of color in fact site looking like a circus! (You can understand what I want to say). So if you are rally very careful about the richness of the user interface then you should not fail to consider this point.

5. Once you have decided the color combination you have already won half the battle. Now you have to draw a picture of how your web page will look like finally, where on the web page I will place the catchy points I have listed previously, what will be common between the web pages (A date and time may be there from home page to the last page of your web site).

6. Finalize placing of all the remaining points in the list prepared by you.

7. If required repeat the steps for all the succeeding pages in your web site.

8. Then and only then go for designing of the web pages using various tools.

You may take help of various image-editing softwares like Adobe Photoshop, Paintshop Pro, even normal paintbrush for giving effect to the various images, backgrounds used in the page design. You can also embody various animations in your web page to give it a nice touch. You can try Macromedia Flash, GIF Animator or Animationshop for the same.

Some important tips-n-tricks of making your web page look catchier than ever will be discussed in my next articles.

Remember more effective and easier user interface – more the number of visitor (or even customer) who will specially halt at your site to check it out.

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cpksofttech July 26, 2020 0 Comments

Why You Should Not Do Freelance Web Development or Design – Suggestions of a Web Development Company

This is a letter of suggestion for all freelance web developers on behalf of Web Development companies in India. Freelance web designing or web application development is good to earn an extra income for you but it has various adverse effects on the economy in India. The following effects can ruin India from various aspects.

1. Freelance Web Designers are independent so they are charging very cheap rates for web designing; this brings down the market rates of the same work. Web application Development companies cannot beat the rates offered by freelancers. Ultimately a new company could die prematurely or cannot survive longer. County loses a business unit and development of business stops.

2. Freelancers work on projects to earn extra income, but they are hardly interested to pay taxes on it, so they ask for payment through various alternate methods, such methods are cash payments. Freelancers do not pay taxes on cash income. The country like India loses the tax income, if it would have been web Development Company, they would have paid taxes on income.

3. An Individual web developer works for money and not for reputation, so if the web application project of client fails, they are not responsible but the receiving client gets the bad impression of Indian web development industry. Sometimes overseas clients never return because of one bad experience with freelance web developers.

4. A lot of freelance web developers are not even experienced when they start offering their service to the overseas clients. The client believes that India is very cheap so project is assigned to inexperienced freelancers. Finally a Web Application developed by Freelance Web Developer is either a crap or unstable, otherwise a web development company could have made a good experience for client.

5. A Web Development Company establishes a business unit and they expect honest developers in the company. If you are a freelance web developer and still working with a company, then you are trying to cheat your current company that pays for your livelihood.

So if you want to help India, your own country, then leave freelancing and work for a good web company or if you are entrepreneur, then start a new web application development company.

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cpksofttech July 23, 2020 0 Comments

Website Design Versus Website Development

The words website design and website development are basically two sides of the same coin. A website to be complete and running in the World Wide Web needs both designing and development. Thus, for a person to create a proper web page, the difference between the two needs to be clearly defined and differentiated.

Designing as we know includes the whole gamut from planning to execution. In the web world, designing a website usually refers to the process of coming up with ideas and incorporating them, usually through graphic software like Adobe Photoshop. When a web designer designs a web page, he actually provides the framework for the look and feel of the web page. This includes the whole appearance of the website, i.e., the colours used, the layout, were to put what images, interaction and interactivity and so on.

It is thus vitally important for a website designer to be very imaginative and creative in his outlook. At the same time he should have some basic understanding of the back end development work that goes behind developing a website. Having some prior idea on the technicalities of developing a website helps in the process of coming up with the best designs for a web page. Thus the designer should use his artistic talent and knowledge of the savvy designs to design a website page which is what the clients usually look for.

On the other hand, website development deals with the ‘how’ part of converting the website design to something that is LIVE and viewable to the users of the world wide web. In other words, it is the where the developer uses different programmes and codes to construct the back end of a website, like Notepad, Dreamweaver and so on.

Simply put, web development refers to the non-designing aspect of developing and building a web page, using various forms of scripting languages like JavaScript, PHP, ASP, ASP.NET and Coldfusion and so on to name a few. The web developers uses all this various scripting languages to put functionality to a otherwise dormant website design. It is the job of the website developer to use good web development principles, which will ensure the website to load smoothly and without any glitches.

Another point that the website developer needs to keep in mind is the usability of the website that he is developing. Here ‘usability’ means how the website will be viewed by the user in their environment. This is something very important because the website developer has to take note of all the different website browsers available and thus will have to do a lot of testing to see that the website looks the same in all the different platforms. Though sometimes very time consuming, this is something that just cannot be ignored.

Either way, to make a great success of a website, the website designer and the website developer needs to work in unison. Even though both of them have different roles to play in the overall development of the website, a proper co-ordination between the two is very essential.

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cpksofttech June 22, 2020 0 Comments

Web Development – Website Design

Website Development 101: the Proper Website Design

Is your website easy to understand?

A popular country singer who performed before sold-out crowds was asked his secret to constantly packing ’em in.

“Every time we come into a city and are setting up the stage,” he explained, “I go out into the empty auditorium and work my way to the back row. I sit there – all the way back in the seat farthest from the stage – and imagine what the person sitting in this seat will see. I always keep that in mind whenever I create a stage show. I ask myself what the average paying customer will be seeing.”

That’s a good way for companies to think when it comes to their web design. Does your corporate web page have the viewer in mind, or is it simply a pretty billboard? How sensible is your e commerce web design? How quickly can a visitor understand your website’s information? Good graphic web design should keep a ‘timer mentality’, that is, they should bear in mind that many viewers are impatient. If they can’t get the needed information, it won’t take long for a frustrated viewer to click to another site. Companies should have a web design that recognizes the speedy decision-making by potential customers in the cyberspace shopping world.

“The viewer should never, never have to second-guess the purpose of a company’s website,” said Nigel Gower, CEO of 24OnDemand, a leading web development company based in Atlanta, Georgia. “I mean, think of it in other terms. Would you buy from a car dealership if you couldn’t find the new vehicles? Would you dine at a restaurant where the menu is in gibberish and the waiters aren’t aware of the day’s specials? No, you wouldn’t. Why is a website any different? People come to get informed, to shop, to be impressed.. It’s a simple internet marketing tip to check often. Ask yourself: Shouldn’t you be clarifying and explaining everything? Good web design should bear these things in mind.”

Gower is a businessman who had a vision of making new avenues of commerce for businesses around the world through dynamic internet marketing strategy. He had become aware of the need for users to feel comfortable with a website the first few seconds they click on the first page. He established 24OnDemand with ease-of-use in mind, but with high-definition graphics and a powerful presence.

24OnDemand has earned a strong reputation for clear, attractive and user-friendly sites that have easy-to-understand navigational tools. Their graphic design and simple tutorials have been recognized as superior in the field of web development. Even a company that has a poor website can redeem itself if it changes and uses commonsense internet technology. Proper web design, however, needs to start now.

Gower lists four things as the high priority in his company’s website development work when it comes to superior web design. First, the website should look inviting with clear fonts, bright pictures and a friendly approach. Second, the web design should clearly state the business products and services with clarity. Third, the website should be easy to use in all stages of the shopping experience, whether browsing categories or making purchases. Fourth, the web design should communicate the company’s conviction that the visitor is important. All of these web development strategies combine to make a site that will bring people back again and again.

“Think of a website as a house. One thing you want is good text colors, which is like fresh paint inside and out. Good contrast on your site – dark text on a light background – will appeal to the reader, ” said Gower. “You want easy access through the house. In web development terms, that’s easy-to-read paragraphs that aren’t too long and are well-spaced. The, or course, is the quality of the building material, which on the website would be fresh and informative content. If you don’t have quality content, you don’t have a good website. Banners, flashy graphics and loud design does as much good as trying to repair broken plumbing by playing symphony music on the radio in the hallway.”

Gower offers some helpful hints for good web development.

“Make a good site map, one that is as easy to understand as directions on a map. Don’t allow any chance that the visitor will get lost or frustrated. Make sure that your ‘contact us’ link is clear and readable on every page. If the viewer can’t find a way to contact you, you’ve lost business.”

“Avoid pop ups at all cost. I think of them as the equivalent to those little cards that always fell out of magazines – pure irritation. There are other keys in web development that we use to get excellent results. We at 24OnDemand also avoid long pages where the viewer must scroll, scroll, scroll down and get weary. Instead, we might ad a ‘Go to page…’ link so they can get to a new page. And always remember to refresh your website. Think fresh all the time. Search engines and visitors love to see new items and articles.”

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cpksofttech June 20, 2020 0 Comments

Flash Web Design: Advantages and Disadvantages

If you look at many big business websites, you will see that their website incorporates some element of flash web design such as the use of videos, a moving visual image in the background, or some other element of the site that moves around. All of these can be seen as attempts to create a more modern website to appeal to the more modern customer. Flash web design has its benefits, but it also has its drawbacks and this article will take time to explore one of each.

Advantage: Flash Web Design Helps Make Your Website Appear More Modern

In this day and age of online businesses, an old out-of-date website is not going to appeal to most people. It has to have some element to prove that it is more modern such as a video, a unique photo, or some special design effect to the action button or navigation bar. The important thing is that the website does not give off the feel of a mid-to-late 90’s website.

Flash web design is an excellent way to modernize your site. You might decide to have an introduction page with a moving visual image which can be used as a navigation bar. You might also decide to incorporate a slider onto your website with stunning visual imagery. Flash design is a big help because it presents your website and your business as a more modern business that customers can relate to.

Disadvantage: But It Can Cause Technical Issues With Your Site

Do you ever find yourself frustrated because you come across a site with a lot of flash technology and you find it takes you a long time to scroll down and/or get to the next page of a site? That’s the risk you take when you decide to use flash technology for your site. Long download and upload times become a major risk. On top of that, you may also get the occasional 404 error with your site. You need to be aware of these possibilities for your business’s website as well as how you plan to deal with the viewers of your website should they run into these issues as well.

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cpksofttech June 7, 2020 0 Comments

5 Benefits of Hiring Professional Web Design Companies

Developing a website for your business is the perfect way to show it on the Internet. A well-designed website helps in generating more traffic, increasing sales and shows your organization’s beliefs and policies. Ultimately, a professional website helps in generating more revenue for your organization. However, strong visibility of a website is an important factor. Any website with no or poor online visibility and not coming up in search results is of no practical use. It is important that the website should be fully optimized so that its visibility is increased and appears on the top pages of the search engine results. The professional website design companies understand your requirements and needs. It ensures that the website they develop is capable of generating high traffic and eventually improve the overall sales for your organization.

Planned and Strategic Approach

The professional companies that offer web design services have a well-organized team who is experienced in the practices of dressing your website with a professional look and features. This can be understood as implanting it with a motivation, appropriate messaging and organized arrangement of design and feature elements to assist you in attracting large traffic. Also professional web design companies understand the real value of lead conversion in your business. Therefore, they are skilled in adding the appropriate components which make easier to keep visitors long enough and convert them into valuable customers.

Compatibility with New Technologies

The web designs are often redefined. Today the websites must be flexible enough to become accustomed to these new changing demands and remain relevant in the market. A responsive web, minimalist design, browser-less content is some of the latest terminology that is being connected to Web Design. Companies offering professional web services are familiar with these evolutionary phrases and have the essential skill sets to easily revise your website in order to make it contextual.

The experience and expertise they use to improve your website using appropriate content, design and technology can benefit your business.

Create Quality Content

Content is king. Content is the voice of your business’s website. Therefore, it is very important to have quality and relevant content to draw the attention of your targets. A Specialized Web design Company is familiar with the need of carrying out relevant research for getting aware of your audience and their requirements. Web designing companies leverage their expertise and experience and make use of the right language, format, tone and style to develop relevant and quality content for the right audience.

Developing improper content will eventually result in poor user experience since the audience will be incapable of finding out the necessary information and thus make them move away. Hence, to sustain the interest of audiences, the correctness of content is very important.

Benefit SEO services

A fine design and helpful content are of no practical use if people can’t find you. Efficient SEO practices should be applied for reaping good traffic for your website. Companies offering professional web design services are skilled in creating successful SEO strategies which can assist you in marketing your website effectively. They carry out comprehensive research in recognizing the appropriate keywords and make use of them carefully within your content and get good rankings in the search result pages.

Less time-consuming

Hiring a professional web design company to develop your website can help you save a lot of your precious time, effort and money as well. Skilled professionals with an expert staff carry out all your work. With their experience and expertise, they can help you in achieving your goals and objectives in less time. They also keep updating you about the progress and performance of the website. And they are always there to clear your doubts and queries.

To Conclude

Creating a good looking website is not enough in today’s competitive business world. A technically advanced site with quality content, professional look and effective SEO strategies will help you achieve your goals and objectives.

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cpksofttech June 6, 2020 0 Comments

How Can Delay in Upgrading to a Responsive Web Design Hamper Your Business?

The Marketers of today look at responsive web design as an essential tool for improving web traffic and increasing customer pool. It is not without a reason, as smart phones and other mobile devices are rapidly taking over as the primary channel for browsing the internet. The companies and businesses that have been quick to adapt and switch to responsive web design have been able to gain a substantial lead over their competitors that will help them stay ahead for a long time.

The business world has always been like this, even when the communication channels were not as advanced as they are now. It is never easy to catch-up when you allow too much of an advantage to the competitors by being slow or hesitant on the uptake. The best way is to avoid such a situation, rather than finding ways by which you can take back the lost ground, and to stay ahead, or at least, in line with the current norms or requirements of the market.

For staying ahead, the businesses need to analyze the demands, behaviors and preferences of their target markets, something that they sometimes fail to do and lose market share. The changing preferences of the customers can be an opportunity to get ahead of the competitors and can also be damaging, depending on how the businesses react to them. Quick analysis of the requirements and implementation of the actions can help the businesses get a considerably greater market share, whereas a delay in doing so will allow the competitors to benefit from the situation.

One such opportunity that has presented itself to the marketers and business owners is the increased usage of mobile devices for website viewership. What makes it an opportunity too good to miss, is the fact that it is not too costly for them to upgrade their web development to responsive designs. So all businesses, whether new or old should understand the importance of this opportunity and plan their web development and design a website according to the market needs without any delay.

An important factor that can stop business owners from switching to responsive web development is that it requires investment. What they need to know is the fact that this will bring definite improvements in their revenues in quick time, bringing them the ROI. Another important fact to understand is that usage of mobile devices is not a trend that will fade away, but it is a reality that is to stay and right actions taken today can benefit the business in the long run.

So, by going through the arguments, we can conclude that the businesses must design a website, or approach a web development firm that can help them in getting a responsive web design sooner than later, as further delay can seriously damage the results.

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cpksofttech June 6, 2020 0 Comments

Responsive Web Design Vs Mobile Web App: What’s Best for Your Business?

The evolution of smart phones has truly revolutionized the face of digital marketing and therefore the question remains what’s best for your business: responsive web design or mobile web app?

To find out what’s right for you, let’s first understand both:

Responsive Web Design:

Simply put, a web designer will design your website in such a way that the website adapts to the screen size, operating system and orientation of the user’s device.

Advantage of using responsive web design:

  • Users will have a seamless web experience irrespective of the devices they may use. Responsive web development ensures that your users get the same feel whether they access your website from a desktop, tablet, or a smart phone of any size.
  • Better page rank with a single website
  • Economical and easy to maintain. You need to maintain just one website.
  • Better control over your website

Responsive web designs are best suited for:

  • Content centric sites such as blogs and corporate websites
  • News sites or media sites that scroll from up to down
  • Maps, images where the users can adjust the image on the screen for better viewing

With that said, let’s now take a look if mobile app development will suit your business:

Mobile Web App:

In addition to your normal website, you get a separate website designed from an app development company, specifically for the tablet and smart phone users.

Study undertaken by Flurry Analytics reveal that the time spent by smart phone users on mobiles apps vis-à-vis time spent by people on desk tops and laptops. That makes it having mobile web app almost mandatory for people who aspire to reach out to wider bracket of audiences.

Advantages of Mobile Web App

  • Gives the smart phone users and tablet users enhanced experience such as rich look, better viewing of videos, better readability and offline browsing
  • Enables catering to a wider audience as more and more users are surfing net through smart phone and tablet devices.

With that said, let’s summarize and see how each of the website version fares in a comparative statement:

Comparative Analysis:

  1. Development Cost: The cost of developing a responsive web page is higher as compared to mobile app development. More the number of pages, higher will your responsive web designing cost.
  2. Maintenance Cost: Although the initial cost is high, maintain a responsive website is fairly simpler and cost effective, as you need to do
  3. Time Factor: Owing to the complexities involved, it takes more time to develop a responsive web design than a mobile app.
  4. User experience: The user experience will be much better on a mobile app than on a responsive web design. However, research indicates that people prefer using mobile browser of a responsive website than using an app, while navigating from a mobile app is much easier than through the browser.

Conclusion

There is no one right answer for this. Whether you will benefit from a responsive web design services or mobile app development will largely depend your business needs.

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cpksofttech June 5, 2020 0 Comments

Why Your Business Should Upgrade to a Responsive Web Design Sooner Rather Than Later

Why should my business have a responsive web design?

Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.

As a responsible business owner, you’ll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However, by opting in you’ll soon see a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than what has gone before and in order to keep up with the competition, you’ll need it too.

Responsive web design is crucial for the majority of businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original, complete with all the utility you’d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won’t hang around, they’ll simply click away and complete the action or purchase on a rival site.

Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time – sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site – for example, can a user complete the action they would like to?

Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you’ll lose a considerable amount of traffic, as people naturally select links from the first page.

Google have also pointed out that companies which have a single responsive website – rather than one standard and one mobile version – are far easier for their bots to discover, because there is just one URL.

If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.

Branding is one of the ways in which we build a relationship of trust with a customer and keep them coming back for more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate and second, in order to create a uniform brand you’ll need responsive design to produce a consistent web appearance; however your clients reach you.

In today’s market there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.

Responsive web design features

Until recently web designers created different pages depending on where they would be viewed, a tablet for example has a different screen resolution to a laptop, and so the content would be optimised for viewing on that particular device.

However, responsive web design has revolutionised the way in which users look at the internet, it has created an across the board experience allowing us to view pages on a PC, smart phone or notebook in exactly the same way. When they build a site, designers use the same coding on any number of resolutions, giving every device the same degree of functionality.

Responsive web designers believe that their clients’ web pages should be accessible to every visitor, giving them an optimal experience, regardless of the device they using. This kind of intelligent response to a web user’s actions keeps your company relevant in an ever changing online market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience.

In technical terms there are three key features of responsive web design, the secret ingredient is generally considered to be media queries. These are filters added on to the CSS or Cascading Style Sheets, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, but by tagging on a media queries adaption, the process of resizing, rendering and orienting a page becomes far easier.

Another linchpin of responsive design is the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and getting the spacing just right. This means a designer is not limited to a certain number of columns, they can choose as many or as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels.

Instead, designers use percentages which enable them to adopt a far more fluid approach to producing each page. Pixels work well in photographic images, but are a clumsy tool to use over a number of devices. One pixel may be expressed as three dots on a phone, but ten dots on a desktop, changing the quality of an image considerably between devices.

The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, videos and other content. Text can flow relatively easily as the containing area resizes, but in order to spread this across more complex segments, web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.

Taken a whole, these multiple technologies mean visitors can enjoy the feeling of familiarity, regardless of what device they happen to be using, or will be using in the future.

When a mobile user changes from landscape to portrait mode, the intuitive design will ensure the page gets bigger or smaller. Furthermore, each element, be it an image, textbox or video will also resize itself to correspond with the different dimensions.

If you have ever tried to access a website and discovered that it was almost impossible to navigate around without shrinking and enlarging the text or buttons, you’ll understand why responsive design is considered good practice for the majority of website owners.

Responsive web design Vs Mobile web design

Until quite recently, mobile web design was considered far more relevant to modern consumers than it’s responsive counterpart, this approach sees designers using smart phones as a starting point and upgrading the technology progressively, through to notepads, desktop computers and beyond. This method meant that companies needed two websites, one for their mobile pages and one for PC users.

In the early golden years of mobile web design, there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smart phones and the fact that their popularity was continuing to skyrocket. By creating a platform that favoured these millions of users, companies could promote their service or product to what was seen as the next generation of computing consumers.

Secondly, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone, there simply is not enough room to crowbar in extra buttons and widgets – instead, a design team had to focus on what was actually needed. By giving users a clear route to what they want, it was assumed that their experience would be better, faster, leave them more inclined to return or convert them into a paying customer.

Mobile applications were thought to have far more utility than PC based software, what users expected from their laptop paled in comparison to the capabilities offered on smart phones. From a digital compass, to gyroscopic effects, touch screen inputs and voice control, designers hoped to build on these tools to produce modern web design that was not limited by the constraints of a PC.

Although there are pros and cons for the adoption of a mobile site to run parallel to a main site, responsively designed pages are ideal for retailers who want a robust, homogenous website with plenty of utility for every user. A single site also simplifies marketing campaigns; there is only a need to manage one site and one SEO strategy. Therefore, a website which features responsive design can save companies time and money, but also provide a seamless, convenient way for customers to shop.

Responsive web design statistics

When a team of designers build you a responsive website you know it will adapt intuitively to whatever device it is accessed from, but where is the evidence that proves this is a factor in commercial success?

The content marketing company, Brand Point, found that over 90% of consumers buying decisions are affected by visual elements. In other words, if people land on your site and like the look of the place, they are more likely to stay and buy.

Screen resolutions are changing all the time as new devices reach the market, web developers Spyderweb found that in 2010 there were just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this increase is to have a responsive website that is optimised for every customer, whatever device they favour.

Customers are driven away by high wait times and pages that take too long to appear; even way back in 2009, 47% of people expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% of web users clicked away if they had not gained access to a page within 3 seconds. That is a pretty slim window of opportunity, and it’s fair to assume that people’s expectations have increased since this study was compiled.

Although external factors like a lack of Wi-Fi or 4G can also affect wait times, the importance of speed for business sites cannot be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed, or even bring in graphics at a later stage.

Design matters because it can have a huge impact on the number of new visitors to your pages, these are people who have reached you through typing in a specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a leap of 99% in unique visitors after a revamp of their responsive web design.

If your mobile pages leave an unpleasant taste in the mouth of your visitors, they are far less likely to view your entire organisation favourably, and they’ll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages, strengthening the case for a consistent web strategy that performs the way your customers want it to – wherever they happen to be.

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cpksofttech June 5, 2020 0 Comments
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