Graphic Designer: Top Tips for Creating Publicity Design

Tip # 1: Creative concepts and mechanics

While planning your promotion print, the two most important elements are the mechanics and the creative concept. The creative concept refers to the images and the text you need, while the mechanics involve the types of publicity material you will be printing.

Tip #2: The creative concept must be eye-catching

Your promotion plan is based entirely on your creative concept so pay special attention to make it attractive enough the sell your event. Once the basic concept is finalized, you can manipulate it into all kinds of promotional material, such as stickers, flyers, magazine ads, postcards.

Tip #3: Add a photo of the celebrity featured in your event

If a band, actor or DJ will feature in your event, simply using their photograph can create a strong effect. If your event promotes a club, using a montage of the artists’ photos being promoted can be very effective. Using a series of posters that are connected can catch people’s attention.

Tip # 4: Don’t use too much information

If you put too many photos or information on your poster or flyer, people find it overwhelming and don’t read it, so avoid that. Think about the main selling points for your event. Why would people want to come? What is unique about your show? Use the answers prominently on your design, while the details can be placed in small print.

Tip # 5: Less is more

In advertising, less is considered more and a strict word count is extremely important. Use snappy phrases to sell your event. Using your linguistic skills, make all aspects of the event sound like selling points. If your venue is small, you can advertise it as an intimate gathering.

Tip # 6: Follow design rules

Follow generally accepted rules for graphic designing and avoid careless spelling or grammar errors. To create conformity, use one or two fonts in all your material, and an unusual one only for the headline. Your text should not be placed too close to the edge of your poster.

Tip # 7: Choose publicity mechanics

You now have to decide which mechanics you want to use. There are many options but choose the ones that fit into your budget. Some of your options are stickers, posters, flyers, pens, stickers, t-shirts, mats, matches, carrier bags and lighters.

Tip # 8: Start promotions well ahead of the event

The best strategy is to start your promotional activities 3-4 weeks ahead of the event. Allow sufficient time to yourself for preparing the publicity designs, getting approvals from higher ups, and the printing.

Tip # 9: Choose your printing press carefully

While dealing with a printing press, make sure that you define your requirements, costs and deadlines very clearly. Keep in touch with your contact at the printer to stay updated in case of a delay.

If you consider the above tips, you can end up with a flyer or poster design with minimum input from your graphic design company.

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cpksofttech August 16, 2020 0 Comments

The Role of a Graphic Designer

A lot of people are now interested in becoming a graphic designer because it is currently in demand by many companies worldwide. These jobs are needed in virtually any industry out there because many businesses are trying to expand in building their brand and company presence online. Because of this, they need a web team that will handle their online requirements and necessities, and this includes coming up with web content that they can publish on their site.

Websites should be engaging and one way to make it stand out is by having an outstanding content, web design and layout and digital media to entertain your users. A graphic designer will be able to help you out in creating digital content such as images and design layout for your website that can attract the attention of your site visitors. Images play a big part in making a website entertaining and interesting, so you should consider having these in your home pages.

Aside from web content, images are also used in advertisements and many other things to promote your business offline. A graphic designer takes care of the images that are going to be used in order to promote your products and services through traditional media. They do the layouts for many brochures, ad placements in print media such as newspapers and magazines, and even in non-traditional media such as dressing up buses and vehicles with your advertisements. They also do designing or revamping of company logos and coming up with designs that are used in other promotional materials such as t-shirts, badges or business cards.

If you want to become a graphic designer, you should be trained in using software that is intended for image creation and manipulation such as Adobe Photoshop or Corel Draw. These are the industry standards in creating images that are used by companies in their advertisements or promotions. You can learn how to be adept at using these programs by enrolling in a university and getting a degree in multimedia arts.

Alternatively, you can also sign up for an online program where professionals teach the usage of these programs to become a good graphic designer. These classes are very affordable and can teach you how to use the different software that industry professionals use in graphic design. Also, these classes will teach you techniques that you can use in image manipulation and design. You can manage your time better with online classes as manuals and the video tutorials are accessible anytime you want to continue your studies. There are also a lot of websites created by many professionals that give tutorials on graphic designing that you can check out for free.

Being a graphic designer is interesting as there are lots of things that you can do in your job. You will be able to work with lots of talented and creative people that will inspire you and give you ideas in creating image content for your product. This is a very enriching job and if you like working while practicing and honing your craft and your art style, you will definitely enjoy being a graphic designer.

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cpksofttech August 15, 2020 0 Comments

The Best Computer For Graphic Design

Since Desktop Publishing (DTP) came out in the eighties, graphic designers have been utilizing computer technology. This has pushed all graphic designers to become competent with computer hardware at the very least.

What is Desktop Publishing (DTP)? In the 1980s, it was a common term applied to digital publishing systems. These systems were developed to replace large, pre-press, specialist design and compositing systems.

Graphic designers rely heavily on computers whether these are Windows PCs or Apple Macs. Whichever computer a graphic designer chooses to use, he/she will opt for the best computer that he/she can purchase. Graphic designers will rarely choose cheap computer hardware.

Back in the eighties, Macs were the only choice for designing and printing. Almost all design layout and graphics software was developed for Macs only or even if the software could be used in Microsoft Windows PC, it was much more reliable on a Mac. Additionally, at that time, Macs were associated with the different technologies used in the prepress and Windows PC was just not a practical choice. Today, modern versions of Mac OS X and Windows allow graphics designers to use design software either in a Mac or PC – they are no longer forced to choose one over the other.

Many graphic designers are not IT experts and making a decision on which computer to buy can be quite daunting. Of course, if money is not a problem, the decision would simply be to buy the most expensive Apple Mac or Windows PC. But most designers cannot afford to do that. In fact, some creative professionals have budgets for second hand equipment only. What really matters to these graphic designers are issues that regular computer users do not even have to think about. These are printer color accuracy, monitor calibration, hard disk speed and external storage devices for gigabytes of data.

Recent studies show that the top 5 computers for graphic design are a mix of Macs and PCs and both laptop and desktop computers fall in this category. But just like any product that a consumer buys, it really is the personal preference of the designer whether he/she will use a desktop computer or a laptop. The important thing is that the user/graphic designer has the appropriate software for the type of computer that he/she wants to purchase.

The Top 5 computers for graphic design are:

Mac Pro Desktop

The Mac line of computers is still widely preferred by most graphic designers. According to Apple, the latest Mac Pro features the all new quad-core Intel Xeon “Nehalen” processor which makes the job of a graphic designer much easier. Apple states further that the new Mac Pro is up to 1.9 times faster than its predecessor. Each processor has an integrated memory controller that allows the processors to have faster access to stored data in the computer’s memory, with memory latency decreased by up to 40 percent. This feature will save a lot of time for designers when they do their work.

MacBook Pro Laptop

The MacBook Pro Laptop comes in 13, 15 and 17 inch sizes. It has high-performance NVDIA graphics and LED backlit display which makes editing graphics easier and clearer. This latest model has battery power that lasts up to 8 hours (on 17-inch version). It is powered by the Intel Core 2 Duo processor.

Dell Studio XPS Desktop

The Dell Studio XPS Desktop features the Intel Core i5 and i7 processors. If you plan on working with intensive video or 3D editing, you can have an upgrade to the 16GB Dual Channel DDR3 SDRAM. But its base 3GB memory will enable you to edit photos, create vector or raster designs with ease. Its high-definition ATI graphics card creates clear, precise and flawless graphics – just what a graphic designer needs.

Toshiba Qosmio Laptop

The Toshiba Qosimo is an affordable solution to your graphic design needs. It is powered by either the Intel Core i7 or i5 processor making it easier to create flawless graphics. It has a high-end NVIDIA GeForce graphics card, which ensures that you can clearly see every pixel and frame that you edit. It has a 6GB DDR3 1066MHz memory and a 1GB GDDR5 discrete graphics memory.

HP Pavilion Elite Desktop

The HP Pavilion Elite Desktop is an affordable computer. It is powered by either an AMD Athlon or an Intel Core processor that ranges from an X4 630 quad-core (Athlon) to an i7-980X six-core Extreme Edition (Intel). All HP Pavilion Elite Desktop computers come with genuine 64-bit Windows 7 for the latest technology. Memory ranges from 4GB up to 9GB which guarantees smooth and effortless run of the high-end graphics that you use.

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cpksofttech August 12, 2020 0 Comments

Identifying a Good Graphic Design

Oftentimes, people confuse graphic design with other forms of art. While the former does in fact incorporate major artistic elements, it has a clearer purpose which can be used in different industries particularly that in business and in corporate fields. Meanwhile, many art forms focus on self-expression, portrayal of moral and societal issues, and aesthetic value.

One of the purposes of such type of designing is to come up with a symbolic representation that will serve as an emblem to a certain group, organization, or company. The logos we see on our favorite canned goods, favorite television channels, favorite fast food chains, and many others are all products of graphic design. They also serve commercial purposes. The images that are seen on billboards, leaflets, brochures, and other printed ads are all achieved through this aspect of design.

Since they play a crucial role in enticing consumers to purchase goods and services, as well as serve as an embodiment of important organizations and companies, these designs need to be appropriate and concise for whichever purpose they serve. This can be tricky especially that the use of words is usually minimal, but good graphic designs portray their specific message straight to the point and without causing confusion.

A good graphic designer knows how to utilize the different components of design accordingly. The right choice of colors, texture, size, font, and layout design is crucial. In order to create an impact on the audience, the designer also has to incorporate ounces of creativity into his design which will help in making it a lasting image on the minds of the viewers.

The colors used in good designs must always be appropriate to the message they wish to communicate or entities they aim to represent. The graphic designer must also be knowledgeable of the societal connotations of certain colors. For instance, the color purple could mean royalty in other societies, while for some others it could connote grieving.

The textures of good designs give them a classy finish that gives the overall look a lasting impact on those who see it. It is the job of the graphic designer to make the design as soothing to the eyes as possible. Sometimes, too much noise or detail would make the design messy and would end up distracting the audience from the original message.

The size of good designs should be appropriate. If it is intended to be put up on a billboard, then the graphic designer should make the design proportionate to the size of the billboard. Available space should be maximized well to make a good design.

The fonts used in graphically designed materials should be of the right size, type face, and boldness. Creating a design with a font type that’s difficult to read or too small will most likely be ineffective in conveying its message.

The layout design is the overall arrangement and positioning of the texts, colors, and images on the material. It is very important for a graphic designer to have a good eye and knows how to properly arrange the elements in such a way that will not wind up looking too messy or too plain that the viewers would not be compelled to take another second to look at the design.

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cpksofttech August 8, 2020 0 Comments

Benefits of Enrolling With Online Graphic Design Courses

Graphic designing is the most universal art which has been around us since centuries in one or another form. We see millions of designs in streets, roads, magazines, advertisements, packets, labels, banners, clothing, medical pills and even on our body in form of tattoos. The main function of graphic designing is to give visual identity to entities and make them distinguishable. For example, flag designs help recognizing particular countries. Similarly, logo designs mark the unique identity of different companies. Imagine without graphic design, world will lose it’s colors and turn into gray.

Pictures are more memorable than spoken words and written text. Due to this fact, visualization has become the best way of effective communication today. Graphic designer is a professional who turns messages into impressive visual elements. It is an interdisciplinary profession that requires both artistic mind and advanced technology. In early days, folk used to be in this profession to make livings with few artistic skills. But, with increasing population in designing field, competition has also increased. Everyone wants to be at world’s top in graphic art.

Becoming a graphic designer is not difficult with the help of many tools available on the Internet. Some of these tools are paid and some are available free of cost. Just install in on PC and use your artistic mind to generate beautiful visual elements. With all these, you are now ready to work as freelancer or in-house. But what about professional learning? Can these open source help to give you professional assistance to learn graphic art? Undoubtedly, they save your bucks, but the time spent on learning with these tools may not worth anyhow.

For a complete learning, the best option is to join graphic design courses online. During busier day to day life, people do not get enough time to go out for learning. Online learning is absolutely the only alternative in these circumstances. With online courses, any learner can start as a beginner or revamp their existing skills. You should enroll yourself with a well-known online school with a reputed history and experience. To choose an online graphic design course, consider important point like cost of course, syllabus to be covered, class size, medium of net meeting, qualification and experience of tutor, duration of learning, career opportunity, certification and other facilities. Probably, you may not find all these qualities in one school. But choose a school possessing most of the points according to your needs and affordability.

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cpksofttech August 3, 2020 0 Comments

Have Your Embroidery Design Work Created by a Custom Digitizing Company

Make sure the quality of the print you send in is good; otherwise the digitizer may have a hard time duplicating the colors or certain parts of the picture. This can result in low quality work and you may not be satisfied with the results. Some people may choose to use silkscreen prints over embroidery. The benefit of silkscreen is that the lines are much clearer than with regular embroidery, but the cost is higher. Simple logos are easier to design and embroidery is the better option for this type. The people at the Custom Digitizing Company are experts at what they do, and can advise you of the best method.

Some of the Custom Digitizing companies may charge a fee for transferring your file into a file that can be read by the machine they will use for embroidering. This is most often the case if the design is large and contains many details. Silkscreen digitizing works in this way. It is cost effective to select regular embroidery designs or logos, especially if you are ordering in large quantities.

When you decide to use a Custom Digitizing service for your custom embroidery design, it is very important that you choose solid colors. Gradient colors or half tones cant be used properly on embroidered pieces. The stitching process involved will result in an image that doesn’t look right, and it will not look like you imagine. When you contact the company, be specific about what you want, and what you are going to use it for. A reputable company can create a custom piece from pretty much any design. This is why so many companies who need custom designed uniforms use these services for their work.

Custom Digitizing companies also offer designs and patterns for furniture, chairs and cabinets. You can add your company logo to the seats of the chairs or other furniture if you are hosting or participating in a trade show or some type of public function. This is great advertising for both you and the company who does the embroidery work. These are the things that people notice and ask about.

Maybe you have chairs that you want to have embroidered to customize the look of your furniture. This is something that the Custom Digitizing can do for you. Custom embroidered pieces will greatly enhance the look of your furniture and your home. And can serve to “pull” all of your pieces together when done this way. Its a guarantee that you will draw attention to your decorating skills by incorporating embroidered pieces into your decor.

Research the quality of work of the companies that are listed online. Visit their websites, read about the company, and email any questions you may have. Ask to see samples of their work if there are none available at the site. Choose the company that offers the highest quality of work.

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cpksofttech July 30, 2020 0 Comments

Graphic Designing – Express Yourself

Graphic Designing is an art to enhance the appearance of any layout. With its help we can make the layout, presentation or just a product cover so much attractive to viewers. Along with making things attractive the other aspect of Graphic Designing is to help in better communication. However it may look pretty simple but needs attention on every single details.

Graphic Designing Segmentation

Segmentation on the basis of the media type that particular Graphic Design is about to be served, can be done on two major types: a) Online / Web Design b) Offline / Print Design

1.Web Graphic Designing

To make a piece of information look presentable at the same time captivating over Internet, we require experts of Graphic Design. On Internet websites, web images, banner advertisements, illustrations are used to convey the relevant information to the audience. Further classification of Web Graphic Design can be done on these basis:

a) Website Design

b) Banner Ads Design (Static Banners, Flash Banners, Rich Graphic Banners)

c) Illustrations or Web Manual Design

d) 3D Animation Design

e) Flash Animation Design

2. Print Graphic Designing

Most of us do see so many examples of print Graphic Design in our day to day life. Either it is a fascinating advertisement of our favorite Coffee-Shop on Newspaper or our favorite Car on Magazine or an amazingly placed Hoarding on the freeway. These art creations make a huge impression on us by all the following ways:

a) Newspaper Design

b) Newspaper Ad Design

c) Magazine Design

d) Magazine Ad Design

e) Post Card Design

f) Flier Design

g) Company / Corporate Logo Design

h) Brochure Design

i) Business Card Design

j) Banners / Hoarding Design

Here we discussed very few dimensions of Graphic Designs. But with so many computer software easily available at such a low price or even free of cost at times, it is observed that everyone around these days start considering himself or herself as a Graphic Designer.

Many people at home try to save few dollars by creating their own wedding invitations, holiday newsletters, calendars and much more. Still I advice “let experts do their job”. With the help of expert designers you can cherish a perfectly designed graphic that will help you and your business to express the right message to the world.

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cpksofttech July 25, 2020 0 Comments

Graphic Design – 5 Funny Requests That Clients Make

As a graphic artist, you might have come across different types of clients. Some are serious, some professional, and some who are really amusing! It is true that handling of clients is an integral part of graphic design business, but there are instances when you will face clients who will come up to you and make the most weird requests!

Different designers react differently to such requests. You might get mad at the client or you can laugh out loud! The second is a better option since it will keep you in cheery mood!

1. A Corporate Logo Design in Minutes!

I have come across designers who have faced clients who had requested to create a corporate logo design within minutes. I am sure that you haven’t heard anything funnier than this! Do such clients really have any idea as to what it takes to conceptualize a corporate logo? Moreover, these clients are so smug that they refuse to see reason.

My intention is not to make fun of clients, but yet there are such types who leave you dazed! In such scenarios, you have to literally explain to them that corporate branding is not ordering instant coffee!

2. Design for Free!

Yes, there are clients who will come up with such hilarious requests. Such a client will tell you that their design is too simple, and so you are expected to design it for free! This is height! Working for a public cause is different, but working for a client free of cost is beyond acceptance. This is business guys. There is no place of charity here!

3. Designing the Wedding Dress

There are some clients who don’t know the basic difference between graphic and fashion designing. It was only a month ago when I was excited when this prospective client buzzed and asked me to design a wedding dress! I couldn’t help laughing and hung up!

4. Deciding the Colors on Phone!

Colors play a crucial role in any graphic designing project. Decisions have to be taken after careful thinking and then implemented. You have to have a word with your clients on the final selection of an apt color scheme.

Of late, I was designing a brochure for one of my clients. I asked him what color to add. And guess what he said!!! He said, “Let’s decide it over the phone.” Is it possible to decide on a color over the phone? Are we graphic artists or magicians?

5. You Are a Pot of Talent!

This is another funny remark that one of my fellow designers heard from his client. This client smartly walked up to him and said, “At first sight, I came to know that you are a pot of talent.” Without even having gone through his sample work, how can one be so sure!

Actually, this client was carried away by the appearance of the designer. His unkempt looks, tattered denims, his stubble, and the long curly hairs made the client think that he (the designer) was a creative one! Of course, this designer is talented, but jumping to conclusions such as these might prove risky for a design project!

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cpksofttech July 20, 2020 0 Comments

Graphic Design Program Tips

You’ve decided you want to start your own graphics design business, and now you are faced with different paths to take to reach your goals. Deciding on a software package to use for your designs doesn’t have to be a big hurdle for you. There are some great options out there no matter what your budget is that will help you bring your design visions to life.

What will your designs primarily encompass? Will you be doing print work for your clients, such as business brochures, business cards, etc.? Will your focus be primarily on online design for company logos, web design, etc.? The kind of designing you are planning to do could have a bearing on which software program you choose, but in reality most of them will be great for all of the above. Specializing in one area will help you get a solid reputation in one area of design, but branching out to different areas will maximize your potential for profit. Let’s take a brief look at a few of the programs available and their approximate cost.

1. Photoshop – Most everyone has heard of this program, but many people think it’s just for manipulating and editing photos. Well it is much more than that. Did you know you can upload video to Photoshop and edit it? Most people don’t realize the power of this program. You can design anything from t-shirts to logos using Photoshop’s full featured array of tools. The one thing Photoshop does the best, however, is still photos. Photoshop uses pixel based images, and if you needed to enlarge a pixel based image you will see a blur effect. If you are planning to do a lot of images that you need in different sizes Photoshop may not be the program to go with. It is currently priced at $699, but if you do some shopping you can save a little. Also, Adobe has a student discount available you could take advantage of to save a bunch. It doesn’t matter if you are a student or if you have a child who is in college, high school, middle school, or elementary, as long as you can prove it you qualify for the education discount.

2. Illustrator – Adobe Illustrator uses vector images which can be re-sized with no loss of definition. It is much better to use Illustrator if a client needs a logo or image in varying sizes. It has a similar layout to Photoshop but they are much different programs. Illustrator, like Photoshop, can be a little intimidating to the new user, and very few people use every feature in either program. Illustrator is great for t-shirt design, web graphics, and does fantastic with print graphics thanks to the ability to use the CMYK color spectrum. Adobe Illustrator is similarly priced to Photoshop currently at $599, and the education discount could be applied to this program as well.

3. Adobe Web Premium – The Adobe Web Premium suite offers Illustrator, Photoshop, Dreamweaver (website design program) and many other powerful programs grouped together in a massive package. This runs around $1500 – $1700 but you can again apply the education discount and get this product for around $699!

4. CorelDRAW – CorelDRAW is a less expensive alternative to Photoshop and Illustrator. It is a full featured design program just like Adobe’s products, but priced less at around $369.

5. GIMP – GIMP is quickly gaining in popularity not only for its powerful editing features but because it is an Open Source Program. What that means to you is it’s totally FREE!

I would recommend downloading trial versions of Adobe’s products and trying them out to see what the most expensive and powerful options offer. If you were to then try CorelDRAW or GIMP you could see which features are absent and if you even need those to complete your designs. All of these programs have numerous tutorials online available for training, so whichever one you choose you will have plenty of support to learn the program. There are plenty of great, low-cost options available for you in graphic design programs.

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cpksofttech July 15, 2020 0 Comments

A Description of Some Graphic Design Products

Graphic communication media such as calendars, postage stamps, pennants, buntings and flags are utilised in our daily activities as a people, society or nation. It is now a popular feature of ceremonies and events like weddings, festivals, Independence Day and others to design calendars, buntings to mark the occasion or event. Thus, graphic artists need to know how these products are like in the realms of art so that it will ease their pain when such a project is assigned or offered to them by instructors and clients.

Calendar

A calendar is a well designed one-page or multiple paged paper pieces used to organize days for societal use. It usually has a chart showing a year divided into months, weeks and days.

Various institutions and associations have designed their own calendars which are mostly given to clients and other members of the general public as a way of broadcasting the activities of the institution. Calendars of this nature bear the name of the company, the logo and the popular trademark of the company. The arrangements of the months should be sequenced so that gleaning of information from it will be very easy. The colours used should be harmonious and the typography style must be legible. If an illustration couples the text, it shouldn’t be distractive neither should it be ambiguous. It must be descriptive of the activities of the company.

Postage Stamp

This is a carefully designed paper piece usually in small dimension that is affixed on a letter or document to be mailed as a proof of payment of the mail. The amount or fee is inscribed on it as well as the country of origin. Mostly, there are illustrations on postage stamps that depict the culture of the country of origin. For instance, a postage stamp from Ghana may depict pictures of interesting sites in Ghana such as the independence square, national flag, Kakum national park, picture of the present and past presidents, abundant natural resources in the country etc. The backs of postage stamps are glued so that it can be affixed on letters.

Pennants

It is a miniature flag usually shaped like a triangle or pentagon with designed text, logo, emblem or symbol of a group or association. They have several functions such as identification, decoration, signaling, education and advertising. It is usually exchanged as a sign of greeting or as a sign of goodwill. It is offered to people as a souvenir item.

Buntings

These are colourful small flags joined together with a string and hanged along streets during festive occasions or hanged along the interiors of church buildings during festive occasions such as Christmas, Easter, and Weddings etc. The colours of the flags must symbolically agree with the event. Sometimes, artists cleverly choose colours that harmonizes with the attire the couple holding the wedding feast would wear. This implies that, artists who are offered such projects must carefully think through and design the buntings so that the general appearance will be suitable for the occasion.

Flags

This is a decorative cloth with special colours, emblems or logos peculiar to a group, association, religious or political denomination or nation. The choice of colours, symbols or emblems do have symbolic or philosophical meanings that are linked to the ideologies, beliefs and values of the group, association or country.

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cpksofttech July 10, 2020 0 Comments
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