How Can Delay in Upgrading to a Responsive Web Design Hamper Your Business?

The Marketers of today look at responsive web design as an essential tool for improving web traffic and increasing customer pool. It is not without a reason, as smart phones and other mobile devices are rapidly taking over as the primary channel for browsing the internet. The companies and businesses that have been quick to adapt and switch to responsive web design have been able to gain a substantial lead over their competitors that will help them stay ahead for a long time.

The business world has always been like this, even when the communication channels were not as advanced as they are now. It is never easy to catch-up when you allow too much of an advantage to the competitors by being slow or hesitant on the uptake. The best way is to avoid such a situation, rather than finding ways by which you can take back the lost ground, and to stay ahead, or at least, in line with the current norms or requirements of the market.

For staying ahead, the businesses need to analyze the demands, behaviors and preferences of their target markets, something that they sometimes fail to do and lose market share. The changing preferences of the customers can be an opportunity to get ahead of the competitors and can also be damaging, depending on how the businesses react to them. Quick analysis of the requirements and implementation of the actions can help the businesses get a considerably greater market share, whereas a delay in doing so will allow the competitors to benefit from the situation.

One such opportunity that has presented itself to the marketers and business owners is the increased usage of mobile devices for website viewership. What makes it an opportunity too good to miss, is the fact that it is not too costly for them to upgrade their web development to responsive designs. So all businesses, whether new or old should understand the importance of this opportunity and plan their web development and design a website according to the market needs without any delay.

An important factor that can stop business owners from switching to responsive web development is that it requires investment. What they need to know is the fact that this will bring definite improvements in their revenues in quick time, bringing them the ROI. Another important fact to understand is that usage of mobile devices is not a trend that will fade away, but it is a reality that is to stay and right actions taken today can benefit the business in the long run.

So, by going through the arguments, we can conclude that the businesses must design a website, or approach a web development firm that can help them in getting a responsive web design sooner than later, as further delay can seriously damage the results.

Read More
cpksofttech June 6, 2020 0 Comments

Responsive Web Design Vs Mobile Web App: What’s Best for Your Business?

The evolution of smart phones has truly revolutionized the face of digital marketing and therefore the question remains what’s best for your business: responsive web design or mobile web app?

To find out what’s right for you, let’s first understand both:

Responsive Web Design:

Simply put, a web designer will design your website in such a way that the website adapts to the screen size, operating system and orientation of the user’s device.

Advantage of using responsive web design:

  • Users will have a seamless web experience irrespective of the devices they may use. Responsive web development ensures that your users get the same feel whether they access your website from a desktop, tablet, or a smart phone of any size.
  • Better page rank with a single website
  • Economical and easy to maintain. You need to maintain just one website.
  • Better control over your website

Responsive web designs are best suited for:

  • Content centric sites such as blogs and corporate websites
  • News sites or media sites that scroll from up to down
  • Maps, images where the users can adjust the image on the screen for better viewing

With that said, let’s now take a look if mobile app development will suit your business:

Mobile Web App:

In addition to your normal website, you get a separate website designed from an app development company, specifically for the tablet and smart phone users.

Study undertaken by Flurry Analytics reveal that the time spent by smart phone users on mobiles apps vis-à-vis time spent by people on desk tops and laptops. That makes it having mobile web app almost mandatory for people who aspire to reach out to wider bracket of audiences.

Advantages of Mobile Web App

  • Gives the smart phone users and tablet users enhanced experience such as rich look, better viewing of videos, better readability and offline browsing
  • Enables catering to a wider audience as more and more users are surfing net through smart phone and tablet devices.

With that said, let’s summarize and see how each of the website version fares in a comparative statement:

Comparative Analysis:

  1. Development Cost: The cost of developing a responsive web page is higher as compared to mobile app development. More the number of pages, higher will your responsive web designing cost.
  2. Maintenance Cost: Although the initial cost is high, maintain a responsive website is fairly simpler and cost effective, as you need to do
  3. Time Factor: Owing to the complexities involved, it takes more time to develop a responsive web design than a mobile app.
  4. User experience: The user experience will be much better on a mobile app than on a responsive web design. However, research indicates that people prefer using mobile browser of a responsive website than using an app, while navigating from a mobile app is much easier than through the browser.


There is no one right answer for this. Whether you will benefit from a responsive web design services or mobile app development will largely depend your business needs.

Read More
cpksofttech June 5, 2020 0 Comments

Why Your Business Should Upgrade to a Responsive Web Design Sooner Rather Than Later

Why should my business have a responsive web design?

Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.

As a responsible business owner, you’ll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However, by opting in you’ll soon see a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than what has gone before and in order to keep up with the competition, you’ll need it too.

Responsive web design is crucial for the majority of businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original, complete with all the utility you’d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won’t hang around, they’ll simply click away and complete the action or purchase on a rival site.

Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time – sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site – for example, can a user complete the action they would like to?

Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you’ll lose a considerable amount of traffic, as people naturally select links from the first page.

Google have also pointed out that companies which have a single responsive website – rather than one standard and one mobile version – are far easier for their bots to discover, because there is just one URL.

If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.

Branding is one of the ways in which we build a relationship of trust with a customer and keep them coming back for more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate and second, in order to create a uniform brand you’ll need responsive design to produce a consistent web appearance; however your clients reach you.

In today’s market there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.

Responsive web design features

Until recently web designers created different pages depending on where they would be viewed, a tablet for example has a different screen resolution to a laptop, and so the content would be optimised for viewing on that particular device.

However, responsive web design has revolutionised the way in which users look at the internet, it has created an across the board experience allowing us to view pages on a PC, smart phone or notebook in exactly the same way. When they build a site, designers use the same coding on any number of resolutions, giving every device the same degree of functionality.

Responsive web designers believe that their clients’ web pages should be accessible to every visitor, giving them an optimal experience, regardless of the device they using. This kind of intelligent response to a web user’s actions keeps your company relevant in an ever changing online market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience.

In technical terms there are three key features of responsive web design, the secret ingredient is generally considered to be media queries. These are filters added on to the CSS or Cascading Style Sheets, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, but by tagging on a media queries adaption, the process of resizing, rendering and orienting a page becomes far easier.

Another linchpin of responsive design is the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and getting the spacing just right. This means a designer is not limited to a certain number of columns, they can choose as many or as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels.

Instead, designers use percentages which enable them to adopt a far more fluid approach to producing each page. Pixels work well in photographic images, but are a clumsy tool to use over a number of devices. One pixel may be expressed as three dots on a phone, but ten dots on a desktop, changing the quality of an image considerably between devices.

The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, videos and other content. Text can flow relatively easily as the containing area resizes, but in order to spread this across more complex segments, web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.

Taken a whole, these multiple technologies mean visitors can enjoy the feeling of familiarity, regardless of what device they happen to be using, or will be using in the future.

When a mobile user changes from landscape to portrait mode, the intuitive design will ensure the page gets bigger or smaller. Furthermore, each element, be it an image, textbox or video will also resize itself to correspond with the different dimensions.

If you have ever tried to access a website and discovered that it was almost impossible to navigate around without shrinking and enlarging the text or buttons, you’ll understand why responsive design is considered good practice for the majority of website owners.

Responsive web design Vs Mobile web design

Until quite recently, mobile web design was considered far more relevant to modern consumers than it’s responsive counterpart, this approach sees designers using smart phones as a starting point and upgrading the technology progressively, through to notepads, desktop computers and beyond. This method meant that companies needed two websites, one for their mobile pages and one for PC users.

In the early golden years of mobile web design, there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smart phones and the fact that their popularity was continuing to skyrocket. By creating a platform that favoured these millions of users, companies could promote their service or product to what was seen as the next generation of computing consumers.

Secondly, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone, there simply is not enough room to crowbar in extra buttons and widgets – instead, a design team had to focus on what was actually needed. By giving users a clear route to what they want, it was assumed that their experience would be better, faster, leave them more inclined to return or convert them into a paying customer.

Mobile applications were thought to have far more utility than PC based software, what users expected from their laptop paled in comparison to the capabilities offered on smart phones. From a digital compass, to gyroscopic effects, touch screen inputs and voice control, designers hoped to build on these tools to produce modern web design that was not limited by the constraints of a PC.

Although there are pros and cons for the adoption of a mobile site to run parallel to a main site, responsively designed pages are ideal for retailers who want a robust, homogenous website with plenty of utility for every user. A single site also simplifies marketing campaigns; there is only a need to manage one site and one SEO strategy. Therefore, a website which features responsive design can save companies time and money, but also provide a seamless, convenient way for customers to shop.

Responsive web design statistics

When a team of designers build you a responsive website you know it will adapt intuitively to whatever device it is accessed from, but where is the evidence that proves this is a factor in commercial success?

The content marketing company, Brand Point, found that over 90% of consumers buying decisions are affected by visual elements. In other words, if people land on your site and like the look of the place, they are more likely to stay and buy.

Screen resolutions are changing all the time as new devices reach the market, web developers Spyderweb found that in 2010 there were just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this increase is to have a responsive website that is optimised for every customer, whatever device they favour.

Customers are driven away by high wait times and pages that take too long to appear; even way back in 2009, 47% of people expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% of web users clicked away if they had not gained access to a page within 3 seconds. That is a pretty slim window of opportunity, and it’s fair to assume that people’s expectations have increased since this study was compiled.

Although external factors like a lack of Wi-Fi or 4G can also affect wait times, the importance of speed for business sites cannot be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed, or even bring in graphics at a later stage.

Design matters because it can have a huge impact on the number of new visitors to your pages, these are people who have reached you through typing in a specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a leap of 99% in unique visitors after a revamp of their responsive web design.

If your mobile pages leave an unpleasant taste in the mouth of your visitors, they are far less likely to view your entire organisation favourably, and they’ll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages, strengthening the case for a consistent web strategy that performs the way your customers want it to – wherever they happen to be.

Read More
cpksofttech June 5, 2020 0 Comments

6 Different Ways a Responsive Web Design Will Benefit Your Search Engine Optimization

According to a study conducted by Google in October 2016, approximately 40% internet users search using only their smartphones. Mobile browsing has clearly overtaken desktop browsing as the first choice for most internet users.

This makes responsive web design not just an option but a necessity in today’s modern world. Without incorporating responsive web design in your online marketing strategy, you cannot expect your ratings to go up.

What Is Responsive Web Design?

Matt Cutts from Google offers us an amazing, non-technical definition: “Responsive design just means that the page works totally fine whether you access the site’s URL with a desktop browser or whether you access that URL with a mobile browser, things will rescale, and the page size will be taken into account.”

Why Is Mobile Traffic Important For Your Marketing Strategy?

Setting up a highly responsive website not only decreases your reliance on the resources being used for maintenance but also offers numerous valuable Search Engine Optimization benefits as well. A mobile friendly website will help you rise far above your competition by allowing you to become search engine optimized.

1. Curtails Duplicate Content

Some people choose to get a separate mobile website for their business instead of using a responsive website design. This will require using a new URL and then duplicating your content across both websites. You can avoid duplicating the content by selecting a mobile responsive website design. This helps in boosting your SEO, as duplicate content across a number of pages will negatively affect your ranking on Google and other search engines.

2. Improves the Site Usability

To judge a website’s value for users, Google views the total time spent on the website’s pages. When the users are unable to navigate your website, they will not spend much time browsing through it. A responsive web design will make it easier for users to look through your website. This will subsequently lead to an enhanced user experience and increased time spent on your website. Two of the most important ranking factors include time on page and consumer experience,therefore, sites with a mobile responsive design are likely to be ranked higher in search results.

3. Boosts Social Sharing

A responsive web design will encourage internet users to share your content easily through different social media platforms. By using the social media buttons easily accessible to them, users are able to share content much more quickly than they can when they use a desktop computer.

4. Improves Page Speed

The time a page takes to load is a major ranking factor. Websites which take less time to load are favored by search engines. These websites also offer a better user experience. Pages with slow loading speed frustrate the users and also usually do not rank well in search results. Therefore, it is recommended that websites should be optimized to load quickly. When a website is mobile responsive, it will load faster, particularly on mobile devices, which boosts search ranking and improves user experience as well.

5. Lesser Bounce Rate

Another facet of judging how valuable the site is for users is the bounce rate. Google studies the user behavior and makes note of the times of when users enter a page and leave it. When Google interprets a very short period of time spent on the website it is a signal that users do not find the content presented on the website relevant or interesting enough. When your site’s bounce rate is high, Google negatively adjusts your ratings accordingly.

6. Reduces User Distraction

Content and design go hand in hand when it comes to attracting or distracting the user. If your website’s design makes it difficult for the users to navigate it they will soon leave. When you have mobile responsive web design users can easily find all the information they are searching for without them being distracted by an unresponsive web design.

Read More
cpksofttech June 3, 2020 0 Comments

Benefits of Responsive Web Design

1. More Mobile Traffic

Therefore, it’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout. While some businesses still choose to have a separate version of their website for mobile users, responsive design is becoming the norm because it offers greater versatility at lower development costs.

2. Faster Mobile Development at Lower Costs

Making one responsive website takes considerably less time than making a stand-alone mobile application in addition to a standard desktop website. Since time is money, responsive design naturally costs less than the alternative. Even if the initial investment of a responsively designed website does end up comes out to being more expensive than creating two separate websites, you’ll end up saving in the long run due to maintenance costs, special configuration costs, etc of a website that uses two separate versions.

3. Lower Maintenance Needs

Maintaining a separate mobile site requires additional testing and support. In contrast, the process of responsive design uses standardized testing methodologies to ensure optimal layout on every screen. Having separate desktop and mobile sites also necessitates two content strategies, two administrative interfaces and potentially two design teams. Responsive design’s “one size fits all” approach means less headache for developers, business owners, and consumers. Spending less time on maintenance also frees up time to focus on more important things like marketing and content creation.

4. Faster Web pages

Mobile users in particular have short attention spans. Studies show that mobile visitors tend to abandon web pages that take longer than three seconds to finish loading. If a site isn’t optimized for smart phones and tablets, it will also take more time to navigate, which can frustrate customers to a point of no return. Ensuring that your responsive website uses modern performance techniques such as caching and responsive image display will help improve your webpage’s loading speed.

5. Lower Bounce Rates

A responsive and optimized mobile site provides a much better user experience for the visitor. Therefore, it is much more likely that they’ll stick around for a longer period of time and explore different areas of your site. Alternatively, if your site isn’t responsive, it is much harder to keep the visitor engaged and therefore more likely that they’ll bounce.

6. Higher Conversion Rates

Lowering your bounce rate is only half of the battle. Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.

7. Easier Analytics Reporting

Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements. Managing multiple versions of a website requires developers to track users’ journeys through multiple conversion paths, funnels, and redirects. Having a single responsive site greatly simplifies the monitoring process. Google Analytics and similar tools now cater to responsive websites by condensing tracking and analytics into a single report so that you can see how your content is performing on different devices.

8. Improved SEO

Responsive web design is becoming as important to search engine optimization as quality content. Stronger back links and better bounce rates translate into higher search rankings, but there’s an extra SEO benefit for mobile optimized sites.

Having a single responsive website rather than separate desktop and mobile versions avoids the issue of duplicate content, which can negatively impact your search ranking.

9. Improved Online Browsing Experience

First impressions are everything, so whether someone is visiting a website for the first time from their desktop or their smart phone, you want them to have a consistently positive experience. If visitors must do a lot of zooming, shrinking and pinching their screens during their first visit, they’re likely to give up and try another website.

10. Improved offline browsing experience

Now that many smart phones and tablets are HTML5 enabled, responsive web design benefits users by making it easier to continue viewing content within HTML5 web applications without an internet connection. Learn more about HTML5 Application Cache.

Read More
cpksofttech May 29, 2020 0 Comments

Three Crucial Points On How Responsive Web Design Affects SEO

Mobiles and tablets are the latest trends in town. People are switching from desktops and laptops to their little devices just because of its super-portable nature and unparalleled usability. That is the reason almost everything you do in a desktop can be executed from your mobiles in today’s date. As a result, responsive web design is also experiencing a massive reception from the people around the globe.

When every little particle is coming online, it’s quite natural that internet will be a huge part of this phenomenon. And when we talk about the internet, mentioning websites is just matter of time. We have been quite used to with opening the websites on desktops. But now, mobiles are an integral part of our lives when it comes to visiting a website.

What is Responsive Web Design?

Responsiveness in the web designing world means fitting a website in various screen size and resolutions. So, the website you are visiting on your desktop can easily be accessed on your mobile or tablet without any side-wise scrolling. Each of the buttons and texts will fit your screen size and fingertips which is awesome in the world of busyness.

But what if I don’t make my website responsive?

As responsiveness is the trend, it is quite clear that if you don’t make your website responsive, it will have its own consequences! Besides the usability and accessibility, there’s much more to fear!

SEO is a vast part of your online business’s success. And ignoring responsive web design will be a lethal threat to your SEO (Search Engine Optimization). Today, we will discuss how your website’s SEO gets affected by your website’s responsiveness.

Bounce Rate

Bounce Rate is one of the factors of SEO which play pivotal roles in your website ranking. When a visitor lands on your website, he or she needs to spend an amount of time on your website and your website’s aesthetics, functionality, and information would persuade them to stay. When you don’t have a responsive website, the users browsing your website from mobile is not going to have a good experience in terms of usability. So, the end result would be closing your website i.e. bouncing back from your website. This would increase the bounce rate and you are losing in the race of SEO.

Site Usability

One of the big reasons visitors bounce back from your website is the site usability. Site usability is the metric by which we decide how much the site is usable to a particular user. When your website is not responsive and you need to scroll it horizontally on your mobile device, it will diminish the site usability. Users will bounce back from your website and they can land on your competitor’s site as well!

Page Load Time

Page loading time has popped up as one of the most crucial aspects of good website ranking in the recent few years. The studies have proven that on an average, a user stays 5 seconds on a website while loading before closing it. So, if you don’t make your website mobile responsive, it will take huge time to load. So, you can do the math and come to the conclusion what would happen if you don’t go for a responsive website design service.

The above three are the main disadvantages if you don’t avail mobile responsive websites. When you know the drawbacks of a non-responsive website, it would be the wisest decision for you to ask the website design company you’ve hired to make your website mobile responsive while designing.

Read More
cpksofttech May 26, 2020 0 Comments

Revealing the Essential Secrets of Responsive Web Design

Responsive web design is an advanced way to present the design and coding of a website that gives the users best viewing experience, ability to read, navigate, scroll, resize from simple desktop to any other device like mobile phones, tablets and laptops.

In other words, Flexibility is the new name that can be given to responsive web designing; it offers the freedom to the users to align their font size according to the design and size of screens. Responsiveness is all about performing on all types of screen sizes like smart phones, tablets, laptops, desktops, LCD screens and so on.

In the tech-savvy world, responsiveness is the need of the hour and most important thing when it comes to web designing. Responsive designs hold some great advantages such as:

– Super flexible

– Excellent user experience

– Cost-effective

– Easy to handle and manage and lot more.

We all know every product has its own benefits and drawbacks, same is the case with responsive designs, so let’s know what are the disadvantages that have been listed by the users and developers.

– Navigation in small screen is not as comfortable as on big screens like laptops and desktops.

– longer loading time on small screens.

– Content loading speed is sometimes low.

If you are not doing responsive web design, you are missing on a good opportunity.

This is no surprise or shock that everyone is going mobile and it has become a huge and growing trend of online marketing. But, even then there are many companies who think responsive web design is an alien thing and are not aware of the magic it does to a business. So start paying attention to this new technology trend to enhance the capability of your website.

Three simple steps to have a Responsive Web Design

You don’t fully need a technical base to have a successful responsive web design. All you need is the sharp user experience and excellent designs that can target your business goals. And, this is only possible if you start working closely with the technical team and design team, to make sure the proposed work is possible and achievable.

Step 1: Design

Responsive website design is not something that takes place accidentally or just by thinking. It involves UX and design stages.

Step 2: Build

HTML, CSS, PHP and JavaScript are the building or development phases of Responsive web design techniques. These don’t include backend organizational structures or limitations.

Step 3: Test

No doubt, mobile networks are becoming much faster and portable devices are taking more powerful places, even then the world of flexibility is undivided and considered as the most important part of responsive design strategy. Therefore, testing is the way to find out all the bugs and working controls are behaving as per development.


Users want something fast and easy to use which only responsive web design can provide. Not only this responsive web design is also recommended by the web giant Google. Google also says that it is the best practice that can be done by the industry. Whenever you are designing a website or getting it designed by a company on your behalf, keep three things in your high priority: time, money and browser needs.

Read More
cpksofttech May 26, 2020 0 Comments

Responsive Web Design – Is It A Good Strategy To Hide The Content For Mobile Users?

There are many reasons why responsive websites are becoming increasingly popular. Today, there is an increase in the number of web-enabled devices. This has increased the number of people accessing the internet through handheld devices such as Mobile Phone and Tablet PC. All these handheld devices have small displays. Websites that are originally designed keeping in mind desktop computers and laptops cannot be viewed clearly in the handheld devices with small displays. As a result, new types of websites have emerged today to help the internet users enjoy their browsing experience regardless of the nature of the devices they use. These websites are called responsive websites. A responsive website can automatically detect the device used by the user to access the web pages and change itself suitably to provide the optimum browsing experience.

While we should be happy that responsive web design is making our browsing experience enjoyable even when we are using devices that have small displays, we should not overlook some of the common mistakes that are being made in responsive web design.

Responsive web design is still in its infancy stage and mistakes are very likely to be present. We should pay attention to the recurring mistakes in the creation of responsive websites so that they can be totally avoided in the future designs and one such important mistake is discussed below.

One of the quick fixes that web designers use to make the websites suitable for mobile devices is to hide some of the content. This may solve the problem for the website designer but it is certainly not a prudent approach when it comes to making your website an effective tool for reaching your customers online. When you hide some of the content for the mobile users, you could possibly be depriving them of the most important information they need to know about your products or services. This can affect their buying decision and it can even reduce the conversion rates.

How to fix this problem? Rather than trying to trim the content for your mobile users, try to serve the content in multiple pages using “More” button. This way you can make sure that the interested users will still have access to all the information about your products or services. This approach will also save the user from unnecessary confusion. Your users should be able to find the same information regardless of whether they are accessing your website through mobile devices or through desktop computers. Keep this important factor in mind before you are designing a responsive website.

Read More
cpksofttech May 24, 2020 0 Comments

Responsive Web Design Is Not Optional Anymore – It’s Mandatory

The last few years have seen the rapid growth of smart phone usage. In 2014, only a small percentage (22%) of people owing such a device used their phone to search on the Internet. Only 2/3 of the population owned a smartphone.

The introduction of 4G Internet as well as other innovations made an impact on how people used mobile gadgets. Then, all through 2014, 4G subscriptions increased tremendously from 2.7 million to 23.6 million.

As 2016 came to an end, mobile devices have surpassed desktops when it comes to web usage – meaning more people search the Internet using smart phones and tablets rather than their desktop or laptop.

This shows a major transformation in user behavior; for example, in UK, people use their mobile gadgets to shop, bank and check on their social media account online. According to a study, 7 out of 10 adults use their smartphone – and this includes seniors over 65 – since the public is becoming more high-tech nowadays.

These are the main reasons why it is very critical to consider investing in responsive web design. Businesses need a website that can be displayed well on the screen of all kinds of mobile devices – since people could be browsing a website with the use of a smartphone or tablet.

Importance and Advantages of Responsive Web Design

Responsive web design enables web content and pages to adjust to all kinds of resolutions and devices. Therefore, even if people browse a website using their smart phone or laptop, it will still be easy to navigate, regardless of varying screen sizes. Responsive web design gives an optimal experience for users, meaning they can view and navigate the site with very minimal resizing and scrolling.

Since responsive web design has the ability to enhance overall user experience, this can let the users perceive a business and brand in a more positive way. When customers are able to access a website with ease on any platform, they will possibly return to do business in the future and it is more likely for the website to get a higher conversion rate. During this time – when more traffic to sites come from mobile gadgets — it is critical to consider this factor when creating or maintaining a website.

As earlier mentioned, responsive web design, as well as mobile-first indexing, are also critical factors in ranking. Generally, it is faster for responsive sites to load, making them more likely to increase ranking and decrease bounce rate. Social sharing is also a lot easier with responsive web design, letting a business and brand develop a bigger audience.

When a website is mobile friendly, SEO campaigns and site maintenance become a lot smoother as well. With responsive web design, you just have to manage one website, making it faster and less expensive than adding a stand-alone mobile application to the desktop website.

Now that mobile-friendly websites have become a standard in the industry with the help of mobile-first indexing, businesses should make sure that they have the best possible web design.

Read More
cpksofttech May 20, 2020 0 Comments

Importance of Responsive Web Design in 2018

A website with responsive web design is a site that is able to adjust to the screen it is being utilized on, regardless of what device it is. The website consequently reformats to give the user a superior experience that is appropriate to their device and can give your site various advantages & in addition be in accordance with Google recommendations.

Increase in mobile usage

Over the last five years, mobile browsing has increased very rapidly, and more recently, with the launch of 4G, it’s become almost as speedy as desktop browsing. Over that, the price of data plans has routinely dropped over the last few years, which means an ever-increasing number of individuals can comfortably spend hours tooling around and browsing on their phone, with no financial repercussions.

It is important that to have a responsive web design which works better on a smartphone or other mobile device screens, due to a large number of people who could be using your website through a smartphone or tablet.

Benefits of responsive web design

With a responsive site, all content and pages are adaptable to all screen resolutions and devices. Whether you’re seeing a site on your cell phone or a laptop, it will be bound together and easy to navigate despite the varying screen sizes. Providing an ideal experience for the client no matter how you look at it, responsive web design means your user can read and navigate the web page with least resizing and scrolling.

Responsive web design can enhance user experience which will convert into a positive impression of brand and business. If the client can access site easily on all platforms, will probably come back to the same site for more business in the future and it more than likely means a higher conversion rate for the website. In reality, as we know it where so much traffic comes from mobile devices, it’s essential that you’re accommodating this factor through your website.

Responsive website design is now also important as a ranking factor. Websites that are responsive will generally load faster which is probably going to support the website ranking and decrease the bounce rate. Responsive web design can also make social sharing easier, helps to grow a bigger audience for the brand.

SEO campaigns and website support are also a much smoother process with a mobile-friendly website. Responsive web design implies you just have 1 website to take care of; it’s also quicker and more affordable than making a stand-alone mobile application in addition to your desktop website.

Responsive Web Design is Especially Crucial for E-Commerce Sites

Do you know what one of the most serious issues for online stores is? Abandoned shopping carts. People getting bored or getting cold feet midway through the registration procedure, and essentially taking off. Billions of potential sales disappearing.

You must inquire as to ask why individuals are abandoning their purchases, and past the conspicuous doubts component, you have the way that a considerable measure of online stores still has long and challenging registration forms, an issue aggravated by poor responsiveness

The less demanding you make for customers to make buys on your site, the more deals you will appreciate. By incorporating responsive design, you’re gaining an edge on the competition, and giving your customers an uncontrollably smoother experience.

SEO and Digital Marketing

It’s long been confirmed that mobile speed and responsive web design is an effective ranking factor used by search engines to decide as websites rank, so ensuring that mobile-friendly design is a priority that improves your website performance in more ways than one.

Another shelter is that mobiles are hugely more social media friendly, with clients considerably more liable to exchange over to a websites social media links on mobile than on laptop or PC. And we as a whole know how significant social media marketing can be to any business.

Read More
cpksofttech May 18, 2020 0 Comments
error: Alert: Content is protected !!
WeCreativez WhatsApp Support
Our customer support team is here to answer your questions. Ask us anything!
👋 Hi, how can I help?